Lowe's Launched a New Series to Promote Various Home Decor Products
Daniel Johnson — May 4, 2021 — Marketing
References: prnewswire & retaildive
Lowe's launched a new curated series for home decor, named Lowe's House of Curators, it features curations by designers and others.
The first iteration of the curated series consists of a design from Iris Apfel, an interior designer and famous person in the world of fashion. The home improvement retailer will use the series to promote unique products at an accessible price point.
"We know that stylish home décor doesn't always feel attainable for consumers, so we are inviting a range of tastemakers to curate from our millions of products to inspire different possibilities and demonstrate that spaces can be both accessible and affordable," said Marisa Thalberg an Executive Vice President and Chief Brand and Marketing Officer at Lowe's.
Image Credit: Lowe's
The first iteration of the curated series consists of a design from Iris Apfel, an interior designer and famous person in the world of fashion. The home improvement retailer will use the series to promote unique products at an accessible price point.
"We know that stylish home décor doesn't always feel attainable for consumers, so we are inviting a range of tastemakers to curate from our millions of products to inspire different possibilities and demonstrate that spaces can be both accessible and affordable," said Marisa Thalberg an Executive Vice President and Chief Brand and Marketing Officer at Lowe's.
Image Credit: Lowe's
Trend Themes
1. Curated Home Decor - Lowe's House of Curators series showcases the growing trend of curated home decor products, creating opportunities for home decor retailers to collaborate with designers and influencers to showcase unique and accessible products.
2. Affordable Design - Lowe's House of Curators series is an example of the disruptive innovation opportunities in creating stylish and affordable home decor products, allowing retailers to tap into the growing demand for accessible and aspirational home decor among consumers.
3. Tastemaker Collaborations - The trend of collaborating with tastemakers, like the Lowe's House of Curators series, provides an opportunity for brands to connect with and influence consumers while highlighting unique and exclusive products.
Industry Implications
1. Home Decor Retailers - The Lowe's House of Curators series and its curated home decor trend create opportunities for home decor retailers to partner with designers, influencers, and tastemakers to offer unique and affordable products to consumers.
2. Interior Designers - The trend of curated home decor, like the Lowe's House of Curators series, highlights opportunities for interior designers to collaborate with retailers and showcase their designs to a wider audience, creating new business opportunities.
3. Marketing and Advertising Agencies - Marketing and advertising agencies can leverage the trend of curated home decor products to further promote unique and accessible products, like those highlighted in the Lowe's House of Curators series, to target consumers seeking aspirational and cost-effective home decor.
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