Lowe's Launched a New Series to Promote Various Home Decor Products
Daniel Johnson — May 4, 2021 — Marketing
References: prnewswire & retaildive
Lowe's launched a new curated series for home decor, named Lowe's House of Curators, it features curations by designers and others.
The first iteration of the curated series consists of a design from Iris Apfel, an interior designer and famous person in the world of fashion. The home improvement retailer will use the series to promote unique products at an accessible price point.
"We know that stylish home décor doesn't always feel attainable for consumers, so we are inviting a range of tastemakers to curate from our millions of products to inspire different possibilities and demonstrate that spaces can be both accessible and affordable," said Marisa Thalberg an Executive Vice President and Chief Brand and Marketing Officer at Lowe's.
Image Credit: Lowe's
The first iteration of the curated series consists of a design from Iris Apfel, an interior designer and famous person in the world of fashion. The home improvement retailer will use the series to promote unique products at an accessible price point.
"We know that stylish home décor doesn't always feel attainable for consumers, so we are inviting a range of tastemakers to curate from our millions of products to inspire different possibilities and demonstrate that spaces can be both accessible and affordable," said Marisa Thalberg an Executive Vice President and Chief Brand and Marketing Officer at Lowe's.
Image Credit: Lowe's
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