Anya Hindmarch and Coca-Cola have collaborated to release the 'Diet Coke Coin Purse.' The purse's design was "inspired by Anya's passion for making the everyday extraordinary," as mentioned in the description. It is made with Capra leather and gold hardware for its zipper and keychain clip. For easy access to your coins, the coin purse can be clipped to the front of any day purse, used as a key ring, or placed inside of any bag.
Its cylindrical shape is modeled after the soda can and features the iconic logo. The "can" is stripped with silver and white to give it a metallic look. Its unique and intricate details encapsulate the soda pop experience as the text on the side of the bag reminds wearers to "dispose of properly" and "please don't litter."
Image Credit: Anya Hindmarch, Coca-Cola
Why This Trend Is Growing
- Brand-inspired Fashion Accessories
- Companies can innovate by developing fashion accessories that incorporate their brand logos or products.
- Sustainable Fashion
- Designers can create eco-friendly products that remind wearers to dispose of them properly, and brands can promote proper environmental practices through merchandise
- Novelty Fashion Accessories
- Designers can create unique and fun accessories that reference popular culture icons or experiences, such as soda pop cans.
Industries Being Reshaped
- Fashion
- Fashion companies can collaborate with different brands and develop novelty and sustainable fashion accessories such as the Diet Coke Coin Purse.
- Consumer Goods
- Companies in various industries can develop branded merchandise that promotes environmental responsibility by encouraging proper disposal of the products.
- Beverage
- Beverage companies can collaborate with fashion designers to develop novelty products that incorporate their iconic beverage logos or packaging design.
