From October 9th to 15th, PopUp Bagels stores served up a limited-edition Kraft Mac & Cream Cheese schmear to bring the comforting flavors of a lunch or dinner to a breakfast bagel run. Kraft Mac & Cream Cheese schmear—a true mac and cheese-flavored spread—taps into an already popular "mac hack." According to a survey conducted for Kraft Heinz Company on behalf of a consumer insights platform, 35% of people add cream cheese to their mac and cheese to create a creamier dish.
In celebration of the launch, Kraft Mac & Cheese popped up at the PopUp Bagels Penn Plaza location one day in October to offer complimentary boxes of Kraft Mac & Cheese and other fun surprises for fans.
What's Driving This Trend
- Flavor-fusion Products
- Mixing flavors traditionally suited for different meals, like dinner and breakfast, can create unique culinary experiences that intrigue consumers.
- Limited-edition Releases
- Temporary availability of unique products stimulates excitement and urgency among consumers, enhancing brand engagement.
- Consumer-crafted Recipes
- Brands can tap into popular consumer modifications of products to create new offerings that resonate with established tastes.
Who This Affects Most
- Food and Beverage
- Innovating with cross-meal flavor combinations offers new growth opportunities in the ever-evolving culinary landscape.
- Consumer Goods
- Limited-time specialty products can drive brand excitement and boost temporary demand for consumer goods brands.
- Marketing and Promotions
- Leveraging consumer behavior data to inform product launches can revolutionize how companies connect with their target markets.
