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Flexible Phone Grips

The TikTok PopMount 2 Flex & PopGrips Help with Content Creation

— May 19, 2021 — Life-Stages
TikTok and PopSockets collaborated on a limited-edition collection that introduces TikTok PopMount 2 Flex and PopGrips for on-the-go content creation. The PopMount 2 Flex can be used as a hands-free phone stand or attached as a temporary device mount, thanks to its flexible wireframe arms that can be shaped around railings, tree branches, street signs and more.

To speak to its target audience, PopSockets collaborated with a trio of Gen Z creators on TikTok for a summer-inspired digital campaign that shows how the products can be appreciated by people in different niches. On the short-form video platform, all creators are invited to #FlexIt and show off their creativity and creations using the flexible phone grip, which is compatible with most PopGrips. The limited-edition PopMount 2 Flex can be found in two bold colors: Pink and Teal Swirl.
Trend Themes
1. Flexible Phone Grips - The trend of flexible phone grips allows for hands-free phone usage and expands content creation possibilities.
2. Collaborative Digital Campaigns - Collaborative digital campaigns with influencers or targeted audiences provide opportunities for expanding brand presence.
3. Short-form Video Platforms - Short-form video platforms such as TikTok offer unique ways for brands to connect with audiences and showcase product capabilities.
Industry Implications
1. Consumer Electronics - Flexible phone grips can disrupt the consumer electronics industry by providing a new avenue for creative and hands-free phone use.
2. Advertising and Marketing - Collaborative digital campaigns disrupt the advertising and marketing industry by offering new ways to target and engage audiences.
3. Social Media - Short-form video platforms like TikTok offer new opportunities for social media companies to connect brands with targeted audiences.
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