Drugstore makeup brand Revolution Beauty is taking to TikTok to find "the next big thing in beauty" with a beauty pageant for a new generation through its six-month Creator Revolution campaign. The campaign gives beauty lovers the chance to claim a $100,000 Creator Contract by participating in themed challenges, and finalists will be able to share their take on "modern beauty" and join the TikTok Creator Marketplace.
The beauty brand is approaching the campaign through the lens of celebrating diversity, inclusivity and genderless beauty. The campaign also gives TikTok users the chance to create their very own Makeup Revolution product range.
The first challenge recently kicked off and the beauty community on TikTok is being challenged to share their interpretation of the Ultimate Glam look.