Mars Wrigley teamed up with pop star Meghan Trainor alongside three emerging American musicians for the launch of its latest product: M&M'S MIX. Mars Wrigley and Trainor worked with artists Carly Ann Cabero from Seattle, LA-based Jeremy Jones, and NY-based Sung Lee to release a remix of the vintage song 'Candy Man.' The energetic music video spotlights the new M&M'S MIX product.
The M&M'S MIXes revamp the classic candy-coated, chocolate snack by adding three M&M'S flavors into party-size packages. The Classic Mix includes standard chocolate, peanut butter, and peanut M&M'S, and the Peanut Mix includes dark cholate, white cholate, and milk chocolate peanut M&M'S. Fans of the brand can participate in the launch of the M&M'S MIX by posting their own remixes of 'Candy Man' on social media for a chance to be featured on M&M'S social channels. Alongside the launch, M&M'S is contributing $10,000 to the community-based music non-profit the All Stars Project.
Image Credit: PR Newswire