Milk chocolate, peanut butter and peanut are the three fan-favorite flavors that are mashed up in the M&M's Mad Scientist Mix created for this Halloween season. This new treat from Mars is being introduced in eight-ounce bags that will make a beloved trio easily accessible from one convenient bag. The orange, purple and green candies with a chocolatey hard shell promise to delight fans of the tried-and-true pairing in a spooky new way.
These Halloween confections are ready to eat on their own, straight out of the bag, poured into a seasonal candy dish or used as an ingredient in any Halloween recipe.
This new M&M's treat bag is launching alongside other new products from Mars brands Snickers and Twix.
Key Themes Behind This Trend
- Halloween-inspired Candy Mixes
- Mashups of classic flavors to create new Halloween-inspired candy treats.
- Convenient Packaging for Halloween Candy
- Offering fan-favorite flavors in a single, easy-to-access bag for Halloween.
- Seasonal Ingredients for Halloween Recipes
- Creating new Halloween treats by incorporating candy flavors into recipes.
Where This Applies
- Food and Beverage
- Opportunity to innovate within the candy industry to create seasonal treats.
- Retail
- Retailers can capitalize on the Halloween season by offering convenience to customers in the form of pre-packaged candy mixes.
- Hospitality and Entertainment
- Restaurants and venues can create Halloween-themed desserts and cocktails using candy mashup ingredients.
