This list of April 2022 sports trends is full of unique activewear collections, Metaverse initiatives from sporting organizations, and sports fan-focused product releases. As Web3 and the digital future become more commonplace with mainstream institutions, many sports teams have been singing deals with experienced tech companies in order to create applications, experiences, and ventures into the online world.
For unique activewear, the 'Jai Alai' collection from PAL Sporting Goods is noteworthy as it features regenerated yarn in many of its pieces. Regenerated yarn is made from leftover products or materials from other cotton and yarn objects, meaning this collection takes a step toward sustainability for the sporting apparel industry. Additionally, as the collection is named after Jai Alai, a sport similar to squash, the photobook for this collection showcases actual Jai Alai athletes as its models, which gives the collection an excellent level of credibility.
On the digital side of the trends, Major League Baseball (MLB) signed a multi-year partnership with 'TuneIn,' an American audio streaming service. As part of this partnership, TuneIn will now become the official streamer for the MLB. In addition to simply being able to stream MLB games, TuneIn users will have access to discussions, debates, and exclusive insights on the teams and players.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
