'Salomon' has released a new rugged silhouette named the 'CROSS ADVANCED.' The CROSS ADVANCED has a unique style reminiscent of the brand's 'XT-QUEST 2 ADVANCED' silhouette with a few notable changes. Firstly, the midsole on the CROSS ADVANCED has a smooth design with various subtle rubber bumps protruding from the sides. The upper, toe vamp, and heel of the shoe feature a breathable mesh, while the eyelets incorporate a reinforced layer of fabric overtop a breathable mesh for durability and breathability.
The CROSS ADVANCED is available in two colorways; the 'Black/Rainy Day' and the 'Black/Black.' The midsole on the Black/Rainy Day sneaker is all white. This white color then slowly fades into a dotted pattern and into black as it progresses up toward the top of the shoe. As for the Black/Black sneaker, the entire show, from the bottom of the sole to the inside of the shoe, is coated in different shades of dark black.
Image Credit: Salomon
Key Themes Behind This Trend
- All-terrain Footwear
- The rise in popularity of rugged and durable footwear designed for a variety of terrains presents an opportunity for innovative companies to create even more advanced and versatile options for outdoor enthusiasts.
- Breathable Design
- As more consumers seek comfortable and breathable footwear for their outdoor adventures, there is a chance for companies to develop new, innovative materials and designs to provide superior breathability while still maintaining durability.
- Subtle Design Accents
- The use of small, unique design details in rugged footwear can offer a chance for companies to differentiate their products from competitors and appeal to consumers looking for something that stands out from the standard outdoor footwear offerings.
Where This Applies
- Outdoor Retail
- Outdoor retailers can take advantage of the popularity of all-terrain footwear by expanding their product offerings and partnering with innovative companies to provide customers with the most advanced options available.
- Sporting Goods
- The demand for durable and comfortable footwear for a variety of outdoor activities presents an opportunity for sporting goods companies to develop and market products that meet the needs of a broad range of customers.
- Athletic Footwear
- Companies specializing in athletic footwear can leverage the trend towards rugged and versatile all-terrain options by incorporating similar design features and developing new materials that meet the unique demands of outdoor enthusiasts.
