Elite Eleven, the Australian sports and lifestyle brand that launched in 2014, the brand offers a range of functional and stylish apparel. Notably, the brand offers an array of fashion-forward sports bras that give users the function and support they need, without sacrificing aesthetics.
Some standout sports bras from Elite Eleven include the AuraLuxe Bra, the Aura Bra, the Cross Over Cropped Tank, and the Dual Strap Bra -- to name a few. These luxe sports bras are available in a range of dynamic colorways including Deep Forest, Soft Rose, Navy, Cappuccino, White, and more. Consumers can shop the entire Elite Eleven range online with prices starting at $45 CAD and sizes ranging from XS to XL.
Image Credit: Elite Eleven
What's Driving This Trend
- Fashion-forward Activewear
- Opportunity for sportswear brands to prioritize aesthetics and function for their sports bras and tank tops.
- Multifunctional Sports Bras
- Opportunity for sportswear brands to design versatile sports bras that provide support during athletic activities as well as all-day comfort when worn as regular tops.
- Dynamic Colorways
- Opportunity for sportswear brands to cater to consumer demand for colorful and vibrant activewear by offering a wide range of color options.
Who This Affects Most
- Sportswear
- Sportswear companies can capitalize on the trend of fusion between style and function to design activewear that is both aesthetically pleasing and supportive.
- E-commerce
- E-commerce companies can leverage the growing popularity of online shopping by providing a seamless online shopping experience for consumers looking for sportswear.
- Fitness Technology
- Fitness technology companies can develop innovative solutions such as fabric technology which would aid in making activewear more comfortable and supportive for athletes and fitness enthusiasts.
