The McDonald’s Up Your Dunk Game Playbook is being launched by the QSR brand to provide patrons with access to a range of exclusive deals to enjoy when watching this season's basketball tournament. The various deals are being exclusively launched through the brand's app as well as via McDelivery through DoorDash. The deals are being launched today when patrons can pick up a Baked Apple Pie along with a McFlurry with additional deals arriving through April 4, 2022.
The McDonald’s Up Your Dunk Game Playbook promotion is likely to be a hit amongst avid fans as well as non-fans alike who are seeking out a way to enjoy some of their favorite menu items in a cost-effective way.
Image Credit: McDonald’s
What Makes This Trend Stand Out
- Celebratory QSR Promotions
- Celebratory promotions for quick-service restaurants that offer exclusive deals during sporting events can increase customer engagement and loyalty.
- Mobile App Exclusives
- Offering exclusive deals and promotions through mobile apps can encourage customers to download and use the app for future purchases.
- Delivery Partnerships
- Partnering with delivery services like DoorDash can expand a brand's reach and make exclusive deals accessible to a wider customer base.
Sectors Adopting This
- Fast Food
- Quick-service restaurants can use celebratory promotions to boost sales and customer loyalty during major events like sports tournaments.
- Mobile Apps
- Brands can leverage mobile apps to offer exclusive promotions and targeted incentives to their customers.
- Delivery Services
- Delivery services like DoorDash can partner with brands to provide customers with access to exclusive promotions and deals during major events.
