Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
Debra John — November 21, 2025 — Lifestyle
References: order.wendys
The 'Tendy Toss' in-app game is at the center of Wendy’s® expanded collaboration with FOX Big Noon Kickoff®, introducing new digital engagement and limited-time menu offerings aligned with the college football season.
From November 21 to December 21, users can access Tendy Toss exclusively through the Wendy’s app, where players launch chicken tenders into sauces for instant-win rewards, including Rewards points, complimentary menu items, and entries toward a grand prize: a trip for two to a 2026 FOX college football game, with a meet-and-greet, stadium tour, and travel included.
Complementing the game, Wendy’s is offering limited-time FOX Big Noon Kickoff-inspired combo meals in the app, featuring curated selections such as the "Coach Meyer Spicy Chicken Combo, the Mark Ingram Tendys Combo, the Matt Leinart Dave’s Single® Combo, the Brady Quinn Baconator® Combo, and the Rob Stone Scorchin’ Hot Tendys Combo. All offerings are available for now."
Image Credit: Wendy's
From November 21 to December 21, users can access Tendy Toss exclusively through the Wendy’s app, where players launch chicken tenders into sauces for instant-win rewards, including Rewards points, complimentary menu items, and entries toward a grand prize: a trip for two to a 2026 FOX college football game, with a meet-and-greet, stadium tour, and travel included.
Complementing the game, Wendy’s is offering limited-time FOX Big Noon Kickoff-inspired combo meals in the app, featuring curated selections such as the "Coach Meyer Spicy Chicken Combo, the Mark Ingram Tendys Combo, the Matt Leinart Dave’s Single® Combo, the Brady Quinn Baconator® Combo, and the Rob Stone Scorchin’ Hot Tendys Combo. All offerings are available for now."
Image Credit: Wendy's
Trend Themes
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Gamified QSR Engagement — Quick-service restaurants are increasingly using gamification within their apps to engage customers, drive digital interaction, and boost loyalty through interactive promotions like the 'Tendy Toss' game.
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Branded Sports Collaborations — Partnerships between food brands and sports media platforms are creating unique marketing opportunities that reposition QSRs as experiential brands with offerings tied to seasonal sports events.
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App-based Rewards Programs — Digital platforms within the quick-service industry are leveraging customer loyalty through innovative rewards programs that incentivize repeated purchases with instant-win games and exclusive offerings.
Industry Implications
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Quick-service Restaurants — The quick-service restaurant industry is integrating digital and experiential elements to transform traditional dining experiences, creating immersive customer interactions through app-based engagement.
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Mobile Game Development — Mobile game developers are finding opportunities in creating branded mini-games for various companies, blending entertainment with commerce to capture consumer attention in novel ways.
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Sports Entertainment Marketing — Sports entertainment marketing is expanding as brands collaborate with sporting events to harness fan loyalty and offer exclusive experiences that drive customer acquisition and retention.
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