What is the trend of back-to-school meal deals?

There is an opportunity for QSR brands to sell back-to-school themed menu items to increase customer engagement and stand out from the competition during peak back-to-school season.

What is the trend of mobile app exclusive deals?

There is an opportunity for QSR brands to offer exclusive deals and discounts to customers who use their mobile app as a way to drive loyalty and increase app downloads.

What is the trend of limited time offers?

There is an opportunity for QSR brands to create limited-time offers to generate buzz and urgency among customers, leading to increased sales and traffic.

What are the implications for the quick-service restaurants industry?

QSR brands can take advantage of back-to-school season by offering limited-time deals and back-to-school themed menu items to drive sales during this peak season.

What are the implications for the mobile app development industry?

There is an opportunity for mobile app developers to work with QSR brands to create exclusive deals and loyalty programs within their mobile apps to drive customer engagement and downloads.

What are the implications for the digital marketing industry?

There is an opportunity for digital marketing firms to help QSR brands create and execute successful limited-time offers and promotions to attract and retain customers.

Syllabus-Themed QSR Meal Deals : McDonald's food deals

Back-to-School Fried Chicken Deals Image 1

Celebratory Basketball QSR Promotions Image 1

These McDonald's Food Deals Celebrate Back-to-School Season

Michael Hemsworth — August 13, 2022 — Tech

References: mcdonalds & brandeating

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These new McDonald's food deals are being launched by the QSR brand as a way to get consumers excited for back-to-school season and offer them a way to make every dollar stretch even further. The syllabus-themed deals are laid out via the brand's app and include a different deal between August 15 and 18, 2022 for consumers to take advantage of. This includes a McChicken for $1.01, a $2.01 Chicken or Sausage McGriddle and Large Coffee, $3.01 for 10 Chicken McNuggets and a $4.01 Big Mac and Medium Fries for Monday, Tuesday, Wednesday and Thursday, respectively.

The McDonald's food deals are being cheekily offered alongside an extra credit assignment, which will provide consumers with a perfect attendance bonus if they redeem all four of the offers.

Image Credit: McDonald's

Trend Themes

Back-to-school Meal Deals — There is an opportunity for QSR brands to sell back-to-school themed menu items to increase customer engagement and stand out from the competition during peak back-to-school season.
Mobile App Exclusive Deals — There is an opportunity for QSR brands to offer exclusive deals and discounts to customers who use their mobile app as a way to drive loyalty and increase app downloads.
Limited Time Offers — There is an opportunity for QSR brands to create limited-time offers to generate buzz and urgency among customers, leading to increased sales and traffic.

Industry Implications

Quick-service Restaurants — QSR brands can take advantage of back-to-school season by offering limited-time deals and back-to-school themed menu items to drive sales during this peak season.
Mobile App Development — There is an opportunity for mobile app developers to work with QSR brands to create exclusive deals and loyalty programs within their mobile apps to drive customer engagement and downloads.
Digital Marketing — There is an opportunity for digital marketing firms to help QSR brands create and execute successful limited-time offers and promotions to attract and retain customers.

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