These new McDonald's food deals are being launched by the QSR brand as a way to get consumers excited for back-to-school season and offer them a way to make every dollar stretch even further. The syllabus-themed deals are laid out via the brand's app and include a different deal between August 15 and 18, 2022 for consumers to take advantage of. This includes a McChicken for $1.01, a $2.01 Chicken or Sausage McGriddle and Large Coffee, $3.01 for 10 Chicken McNuggets and a $4.01 Big Mac and Medium Fries for Monday, Tuesday, Wednesday and Thursday, respectively.
The McDonald's food deals are being cheekily offered alongside an extra credit assignment, which will provide consumers with a perfect attendance bonus if they redeem all four of the offers.
Image Credit: McDonald's
What's Driving This Trend
- Back-to-school Meal Deals
- There is an opportunity for QSR brands to sell back-to-school themed menu items to increase customer engagement and stand out from the competition during peak back-to-school season.
- Mobile App Exclusive Deals
- There is an opportunity for QSR brands to offer exclusive deals and discounts to customers who use their mobile app as a way to drive loyalty and increase app downloads.
- Limited Time Offers
- There is an opportunity for QSR brands to create limited-time offers to generate buzz and urgency among customers, leading to increased sales and traffic.
Who This Affects Most
- Quick-service Restaurants
- QSR brands can take advantage of back-to-school season by offering limited-time deals and back-to-school themed menu items to drive sales during this peak season.
- Mobile App Development
- There is an opportunity for mobile app developers to work with QSR brands to create exclusive deals and loyalty programs within their mobile apps to drive customer engagement and downloads.
- Digital Marketing
- There is an opportunity for digital marketing firms to help QSR brands create and execute successful limited-time offers and promotions to attract and retain customers.
