Jordan Brand continues to build upon its commitment to women with the launch of the first-ever global Women's Collective. The sportswear brand centers to focus on women with this program by recruiting a group of 33 female participants across the globe - this includes Shanghai, Chicago, London, Los Angeles, and Paris.
The group participated in six months worth of panels, retreats, events, and special mentorships. Everyone that joined received a portion of funds from a special grant that will be contributed to their respective communities and cities. After the program, the next group of women will be chosen to participate in the initiative. Everyone is meant to come from a diverse background and show their commitment to basketball and sneaker culture.
Image Credit: Jordan Brand, Dana Scrugge
Key Themes Behind This Trend
- Global Women's Collective
- The creation of a global Women's Collective by Jordan Brand provides a major opportunity for disruptive innovation in the sports and apparel industries with a focus on women's empowerment and diversity.
- Diversity and Inclusion in Sports
- Diversity and inclusion in sports, as highlighted by the creation of the Women's Collective, presents a trend for disruptive innovation opportunities in sports marketing, event planning, and community engagement.
- Sneaker Culture and Women
- The Women's Collective highlights the growing trend of sneaker culture among women and provides opportunities for disruptive innovation in the footwear industry towards more diverse and inclusive marketing campaigns, designs, and retail spaces.
Where This Applies
- Sports Apparel and Merchandise
- The creation of the Women's Collective presents a major opportunity for disruptive innovation in sports apparel and merchandise with a focus on women's empowerment and diversity, as well as sustainable and ethical manufacturing.
- Sports Marketing
- The Women's Collective presents a trend for disruptive innovation opportunities in sports marketing with a focus on diversity, inclusion, and community engagement, as well as digital and social media strategies.
- Basketball and Sneaker Industry
- The Women's Collective highlights the growing trend of sneaker culture among women in the basketball industry and presents opportunities for disruptive innovation in designs, marketing campaigns, and retail experiences that are more diverse and inclusive.
