Kraft has debuted the special edition 'Basketbawl Blue Boxes' for its 'Kraft Mac & Cheese' product. These boxes were designed to comfort sports fans across the United States who feel down when their favorite team does not win. Because of this, Kraft sells these special edition boxes for one hour after each collegiate basketball game in the New Orleans' championship. The boxes will be available on Kraft's 'Basketbawl' microsite while supplies last.
The new Basketbawl Blue Box design features an upside-down signature macaroni and cheese noodle on the front cover. This makes the noodle appear like a frowning face as opposed to the traditional smiley face. The front and back covers also have small words of encouragement. The front states "comfort that's down to frown with you," showing that, even if your team lost, Kraft is there to help comfort you back to happiness.
Image Credit: Kraft
What Makes This Trend Stand Out
- Comfort Food Marketing Strategies
- Companies can market comfort foods to target emotional states of consumers during sports games or other events.
- Personalized Packaging Design
- Brands can create limited edition packaging designs featuring customized messaging or interactive elements to boost engagement with consumers.
- Event-based Marketing
- Brands can leverage major events such as sports championships to launch special edition products and increase consumer interest.
Sectors Adopting This
- Food and Beverage
- Food and beverage companies can look to launch sports-themed products to appeal to consumers during major sports events.
- Marketing and Advertising
- Marketing and advertising companies can help brands create unique and engaging promotional campaigns for special events or product launches.
- Packaging Design
- Packaging design companies can offer customized design solutions in order to help brands create special edition packaging that offers unique interactive experiences.
