Haven Tents, a Utah-based company that caused a stir of excitement in the camping and backcountry exploration community with the advent of its lightweight hammock tent back in 2019, has managed to build on the momentum of its debut product by well and truly targeting the car camping segment with the launch of the Safari hammock tent.
This particular hammock tent offers a significant advantage over regular hammocks in that it operates as a shelter that can be used in unpredictable backcountry conditions as well as protected yards, due to its ability to halt wind, repel moisture and even keep out insects thanks to its zippered mesh.
The rugged attributes of the Safari hammock tent are a result of the inclusion of an insulated sleeping bag as well as mattress. Set to be made available for purchase in June 2022, this hammock tent is too heavy to be lugged into the backcountry, which is precisely why Haven Tents has smartly targeted and catered to the car camping and frontcountry exploration market.
Image Credit: Haven Tents
What Makes This Trend Stand Out
- Car Camping Accessories
- Car camping gear and accessories that offer luxurious comfort and convenience present opportunities for disruptive innovation in the outdoor recreation industry.
- Hybrid Camping Gear
- Hybrid camping gear, such as hammock-tent combinations, have potential for disrupting traditional camping gear and equipment design and functionality.
- Weather-resistant Outdoor Gear
- Outdoor gear designed to withstand unpredictable weather and natural conditions, such as Haven Tents' Safari hammock tent, can revolutionize the outdoor gear industry and offer unique opportunities for innovation.
Sectors Adopting This
- Outdoor Recreation Industry
- The outdoor recreation industry can capitalize on demand for more comfortable and convenient car camping gear and accessories, as well as innovative designs for traditional camping equipment.
- Sleeping Gear Industry
- Companies specializing in sleeping gear and equipment can explore opportunities to create unique and versatile products that combine traditional camping gear with outdoor shelter and weather protection.
- Insect-repellent Industry
- The insect-repellent industry can develop more effective and versatile products that cater to the unique needs of outdoor enthusiasts, such as Haven Tents' Safari hammock tent's zippered mesh design.
