Highlighter Golf Shoes

Vice Golf and adidas Launch the Stan Smith Golf Shoe

Vice Golf has teamed up with adidas to launch the Stan Smith Golf shoe, a new silhouette influenced by Vice's iconic speckled golf balls. The new sneaker arrives as a follow-up to the two brands' previous collobaratiton, the Vice Golf Shoe by adidas, which became an instant classic in 2020.

However, unlike the first collab, the Stan Smith Golf shoe comes in three eye-popping colorways -- Signal Green, Solar Red, and White Tint. In addition, it features branding elements from both labels including adidas' signature Three Stripes and the Vice Golf logo.

“Combining the tradition and class of adidas’ Stan Smith shoe with our hidden and less-hidden design elements was incredibly fun!” said the CEO and Founder of Vice Golf, Ingo Duellman. “It’s a shoe to wear from early in the morning to late at night, on the golf course, at the bar, or wherever.”

Image Credit: Vice Golf

Colorful Golf Footwear
There is an opportunity for footwear companies to create golf shoes that utilize bright colors and design elements to differentiate themselves in the market.
Collaborative Golf Products
Collaborations between golf companies and fashion or footwear brands can create unique products that appeal to the golf community.
Golf Fashion Influenced by Equipment
Golf companies can explore the possibility of launching fashion lines inspired by their equipment and products, similar to Vice Golf's Stan Smith Golf shoe.

Sectors Adopting This

Footwear
Footwear companies can innovate by exploring opportunities to create unique golf shoes that combine style and functionality.
Golf Equipment
Golf equipment companies can create collaborations with fashion or footwear brands to create unique products that appeal to the golf community.
Fashion
Fashion companies can explore opportunities to launch golf-inspired fashion lines that incorporate design elements from golf equipment and products.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 66%
Freshness 12%

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