'Fnatic,' the esports organization based in London, has launched a loyalty program with three tiers, including the premium 'Fnatic Pioneer' tier. The Fnatic Pioneer tier costs users $600 USD to join, and comes with a wide array of perks such as discounts on the Fnatic store, gift boxes, and exclusive experiences. The other tiers are 'Fnatic Citizen,' which is free to join, and 'Fnatic Core,' which costs $250 USD. These tiers will be purchasable through NFT keys that are built on the Polygon Blockchain.
Fnatic partnered up with 'Crypto.com' to launch this program, as the two companies entered into an officials partnership last year. The Polygon Blockchain uses a proof-of-stake system rather than the proof-of-work system that some larger Blockchains use. As a result of this, the Polygon Blockchain touts a higher sustainability rating than many of its competitors.
Image Credit: Fnatic
What Makes This Trend Stand Out
- Blockchain-based Loyalty Programs
- Blockchain-based loyalty programs can offer users exclusive experiences and perks, creating a sense of community and engagement.
- Nft-based Tiers
- NFT-based tiers allow for more secure and unique ownership of loyalty memberships, creating opportunities for additional revenue streams.
- Proof-of-stake Sustainability
- Proof-of-stake systems like Polygon Blockchain can provide more sustainable solutions for loyalty programs and other blockchain applications.
Sectors Adopting This
- Esports
- Esports organizations can use blockchain loyalty programs to increase fan engagement and foster community building.
- Retail
- Retail businesses can utilize blockchain loyalty programs to incentivize repeat customers and boost sales through exclusive perks and experiences.
- Cryptocurrency
- Cryptocurrency platforms and exchanges can partner with companies to provide blockchain-based loyalty programs as a form of customer acquisition and retention.
