'SideQuest,' the United Kingdom-based esports studio with a chain of gaming cafes, announced the SideQuest VIP Membership program. This is a five-tiered program that provides frequent attendees with a variety of benefits based on the selected tier.
The first tier is 'Free,' which simply allows guests to accrue credits on a time card while receiving an additional 30-minutes of play time for each purchase. The first paying tier is 'Gold,' which costs £39 per month and awards members with various rewards such as free gaming time, free drinks, and discounts to exclusive events.
The most lavish subscription tier is the Corporate tier which costs £499.99 per month. Corporate members gain access to private rooms, free playtime in any area, exclusive membership nights, access to meetings with board members, sponsors, and even the ability to voice their own opinions on company decisions.
Image Credit: SideQuest
Why This Trend Is Growing
- Gaming Cafe Loyalty Programs
- Esports studios and gaming cafes are implementing innovative membership and loyalty programs to retain and reward frequent attendees.
- Tiered Membership Programs
- Membership programs with multiple tiers are becoming more popular, with varying benefits and price points to attract different customer segments.
- Corporate Memberships
- Exclusive corporate memberships with high-end perks are being offered by gaming cafes to businesses looking to host events or entertain clients.
Industries Being Reshaped
- Esports and Gaming Cafes
- Esports studios and gaming cafes are the primary industries implementing these types of membership and loyalty programs.
- Hospitality
- The hospitality industry could benefit from adopting innovative membership and loyalty programs like those seen in esports and gaming cafes.
- Corporate Entertainment
- Corporate entertainment and event planning industries should consider partnering with gaming cafes to offer unique and exciting experiences to clients.
