The July 2022 mobile trends were marked by new app launches, the increasing prevalence of augmented reality and artificial intelligence integrations, and the continued introduction of useful hardware add-ons.
In terms of exciting new apps, this month's standout launches came from the health and wellness sector, as many companies sought to offer users convenient mobile tools for improving their fitness and well-being. For example, the award-winning meditation app Simple Habit launched Sleep Reset, a digital sleep clinic that leverages Cognitive Behavioral Therapy for Insomnia (CBT-I) to offer users personalized sleep aid routines.
On the hardware side of things, several startups looked to help users enhance their mobile experiences by providing them with innovative products that can be physically attached to a smartphone. For example, designer and entrepreneur David Ponce ran a Kickstarter campaign for the world's first MagSafe Speaker called 'Thinn.' The product was designed to be attached to the back of an iPhone where it can function as a secondary speaker, greatly enhancing the device's overall sound quality.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
