The AURA Strap 2 is the latest generation of accessory for the Apple Watch to help users gain more insight into how their body is composed and how they're progressing on their fitness journey.
The strap pairs with any model of the aforementioned smartwatch, and tracks measurements related to body fat, muscle mass and hydration. These metrics are captured directly on the smartwatch before being relayed to the user's iPhone where they can gain better insight into how their body is composed. This offers great insight into how a person is doing on their fitness journey and pinpointing the strides made over longer periods of time.
The AURA Strap 2 maintains a discreet design that won't interfere with the user's activities. Priced at $149, the strap is available now.
What's Driving This Trend
- Body Composition Measuring Devices
- There's an opportunity to create more body composition measuring devices like smartwatch straps to provide people with more insight into their fitness and body journey.
- Wearable Device UX
- A focus on improving user experience—like discreet and comfortable designs—on wearable devices like smartwatch straps can make monitoring body composition more mainstream and accessible.
- Insight-driven Fitness Tracking
- The ability to provide more comprehensive and valuable insights into body composition data could lead to a wave of innovation that focuses on insight-driven fitness tracking.
Who This Affects Most
- Health and Fitness Technology Industry
- With growing interest in fitness awareness, the health and fitness technology industry can continue developing more disruptive ways to gather data on people's health to improve their fitness journeys.
- Consumer Electronics Industry
- There's an opportunity for the consumer electronics industry to innovate and create more body composition tracking devices, building off existing devices like smartwatches to provide deeper insights into personal health and fitness.
- Wearable Technology Industry
- Innovation in the wearable technology industry could focus on designing smarter, more comprehensive devices that users can engage with to gather and review their body composition metrics.
