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Sleep Aid Apps

Sleep Reset is a Personalized Sleep Program Based on CBT

— June 24, 2022 — Lifestyle
Award-winning meditation app Simple Habit is introducing Sleep Reset to help people experience better nights of rest with clinically proven methods that target the root cause of sleep issues. The digital, personalized sleep clinic incorporates strategies from Cognitive Behavioral Therapy for Insomnia (CBT-I) and for the first time ever, they can be experienced from the comfort of home via iPhone and Android apps.

It's estimated that about 60% of adults have chronic sleep issues that impact aspects of their waking lives, such as health, emotional well-being and productivity. The app is launching as an effective alternative to sleep aid medication and it recognizes that sleeping pills aren't a solution to treating insomnia over the long run. Sleep Reset's "no-pills program" gleans from sleep experts from top sleep clinics and universities.
Trend Themes
1. CBT-I Apps - Apps using Cognitive Behavioral Therapy for Insomnia are disrupting the sleep aid industry with clinically proven strategies targeting the root cause of sleep issues.
2. Digital Sleep Clinics - Digital sleep clinics like Sleep Reset are changing the way people can access sleep therapy, providing at-home, personalized options for chronic sleep issues.
3. Mediation Apps for Sleep - With more people turning to meditation for relaxation and sleep aids, meditation apps are expanding their offerings to help individuals with sleep issues, like Simple Habit's Sleep Reset program.
Industry Implications
1. Healthtech - The healthtech industry has opportunity to create more digital sleep clinics, utilizing technology to make personalized sleep therapy more accessible.
2. Pharmaceuticals - As more individuals seek alternative sleep aids instead of medication, pharmaceutical companies could benefit from researching and developing non-addictive sleep aid solutions.
3. Meditation - Meditation apps and companies can expand their offerings to address sleep issues, like Simple Habit's Sleep Reset program, which incorporates meditation techniques into a personalized sleep clinic.
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