The May 2022 social good initiatives have seen a spike in accessibility and inclusivity. Brands have turned to the infamous metaverse to communicate their campaigns and social good endeavors with the latest technology available.
One noteworthy metaverse initiative is the new NFT residency for women, designed to empower female creators and close the gender gap within blockchain technology. The inclusive campaign is brought to life by Women Rise in partnership with Voice.
In the physical space, companies continue to innovate their packaging to create more accessible products for consumers with various needs. Purdys, the popular Chocolatier, created a braille box to house its chocolate treats. The new accessible packaging was first launched during the holiday season and will become a mainstay for the chocolate brand.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
