'Bar Louie,' the restaurant and bar based in Texas, has announced the 'Cocktails For A Cause' campaign to support the children of restaurant workers. Bar Louie is continuing its streak of social good-focused campaigns, continuing from its initiative to provide designated drivers with free non-alcoholic beverages over the 2021 Holiday season.
With Cocktails For A Cause, Bar Louie will be donating $1 for each 'Wild Berry Margarita' sold. This is the brand's newest craft cocktail. The donations will go to 'Children of Restaurant Employees' (CORE), a non-profit organization dedicated to helping families in the foodservice industry support their children during times of crisis.
The WIld Berry Margarita is made with blackberry, strawberry, lime, and 'Don Julio Blanco Tequila' to create a powerful, berry-filled alcoholic beverage. Additionally, the mix of berries in this drink sometimes result in a guest getting a blue-colored mustache after drinking the margarita. Guests who end up with this mustache can post a photo of it with the hashtag '#DONTHESTACHE' as both an homage to the tequila brand, and a way of drawing attention to the charitable campaign.
Image Credit: Bar Louie
Key Themes Behind This Trend
- Charitable Campaigns
- Businesses can utilize their brand to support social causes through charitable campaigns, often tied to new product releases.
- Worker Support
- Initiatives focused on supporting workers and their families can be a way for businesses to differentiate themselves and build a positive brand reputation.
- Cause-related Marketing
- Cause-related marketing can be an effective way for businesses to engage customers, particularly when a portion of each sale is directed to a charitable organization.
Where This Applies
- Restaurants & Bars
- The foodservice industry can support their workers and their families by partnering with non-profits that provide support during times of crisis.
- Alcohol & Beverage
- Alcohol and beverage companies can incorporate charitable giving into product launches and promotions, utilizing their brand to make a positive impact.
- Non-profit Organizations
- Non-profit organizations can partner with businesses to create mutually beneficial campaigns that support their cause and provide brand exposure for the business.
