Leading ready-to-drink cocktail brand Surfside recently introduced its new Surf N’ Turf campaign, which coincided with National Cheesesteak Day and National Cocktail Day on March 24. The initiative partners with sports bars and restaurants nationwide to offer a pairing of Surfside’s low-sugar and low-calorie vodka-based canned beverages with the classic Philly cheesesteak throughout April. The experience is sure to be enjoyable and convenient.
The collaborative Surf N’ Turf campaign aims to enhance the gameday experience, particularly as the brand expands its presence in Major and Minor League Baseball. This was bolstered by the inclusion of former Philadelphia Phillies star Jimmy Rollins at a local event that was connected to Surfside's initiative.
For those interested in participating, the company provides an online tool to locate nearby venues offering the Surf N’ Turf combo.
Image Credit: Surfside
What Makes This Trend Stand Out
- Low-calorie Beverage Pairings
- The growing demand for healthier options in dining experiences is exemplified by low-calorie beverage pairings that enhance traditional food offerings.
- Event-specific Marketing Campaigns
- Brands are increasingly leveraging special occasions and events, like National Cheesesteak Day, to create targeted marketing campaigns that drive customer engagement.
- Sports-partnership Collaborations
- Collaborations between beverage companies and sports entities provide innovative ways to enhance the spectator experience and expand brand reach.
Sectors Adopting This
- Ready-to-drink Beverages
- The ready-to-drink cocktail industry is evolving with innovative partnerships that introduce convenient, healthier drink options paired with popular foods.
- Food and Beverage Marketing
- In an effort to capture consumer interest, the food and beverage marketing sector is witnessing a rise in unique and localized promotional campaigns that spotlight cultural or sporting events.
- Sports and Entertainment Venues
- Sports and entertainment venues increasingly serve as lucrative collaboration points for beverage brands seeking to connect with a large, engaged audience.
