The Surfside Half & Half Variety Pack is Here for Springtime
Michael Hemsworth — February 17, 2026 — Lifestyle
References: prnewswire & bevnet
The Surfside Half & Half Variety Pack has been debuted by the brand ahead of the springtime as a seasonal ready-to-drink (RTD) beverage product perfect for avid golfers to pick up.
The sessionable alcoholic beverages variety pack embraces golf culture with its signature lemonade and iced tea formulations, and comes with eight servings in each. The pack boasts the Iced Tea Half & Half + Vodka alongside the new Raspberry Half & Half + Vodka, Mango Half & Half + Vodka and the Blackberry Half & Half + Vodka.
Stateside Brands President and Co-Founder Matt Quigley spoke on the Surfside Half & Half Variety Pack saying, "These new flavors perfectly exemplify where we're taking the brand. I'm deeply involved in the design of every Surfside can and with our new Half & Half Variety Pack we leaned into a refined, golf-inspired aesthetic that's intentionally signaling a prominent occasion for enjoying our Half & Half flavors. We take real pride in raising the bar with best-in-class offerings that give our fans even more reasons to reach for Surfside."
The sessionable alcoholic beverages variety pack embraces golf culture with its signature lemonade and iced tea formulations, and comes with eight servings in each. The pack boasts the Iced Tea Half & Half + Vodka alongside the new Raspberry Half & Half + Vodka, Mango Half & Half + Vodka and the Blackberry Half & Half + Vodka.
Stateside Brands President and Co-Founder Matt Quigley spoke on the Surfside Half & Half Variety Pack saying, "These new flavors perfectly exemplify where we're taking the brand. I'm deeply involved in the design of every Surfside can and with our new Half & Half Variety Pack we leaned into a refined, golf-inspired aesthetic that's intentionally signaling a prominent occasion for enjoying our Half & Half flavors. We take real pride in raising the bar with best-in-class offerings that give our fans even more reasons to reach for Surfside."
Trend Themes
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Golf-centric Beverage Branding — A rise in drinks explicitly themed to golf culture is creating potential for products that blur the line between sport merchandise and consumables.
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Seasonal RTD Variety Packs — Limited-time spring-focused multi-flavor packs are enabling portfolio agility that capitalizes on occasion-based purchasing and giftability.
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Alcoholic Half-and-half Formulations — Half-and-half iced tea and lemonade blends with spirits are redefining sessionable alcohol profiles toward lower-intensity, flavor-forward offerings.
Industry Implications
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Beverage-alcohol — Packaged RTDs tailored to niche communities like golfers are shifting distribution strategies toward direct-to-venue and experience-driven channels.
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Sports-lifestyle Retail — Golf shops and pro-stores are increasingly positioned as hybrid retail destinations that merge apparel, equipment and themed consumables for curated customer experiences.
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Packaging-design — Premium, occasion-signaling can aesthetics and multipack formats are opening avenues for packaging to serve as a brand storytelling and premiumization tool.
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