Owl’s Brew, a female-founded brand known for its fresh-brewed, tea-based boozy beverages, has unveiled its latest summer-ready innovation: the Sun Tea & Vodka Flavors + Variety Pack. With 5% ABV and just 110 calories per can, these vegan, gluten-free drinks contain no added sugar, no artificial substitutes, and no bubbles.
The Sun Tea Variety Pack features three sun-soaked flavors: Strawberry Basil, Half Tea & Half Lemonade, and Blueberry Lemon. Strawberry Basil is brewed with Red Rooibos, basil, lemon, and a medley of strawberry and apple juices. Half Tea & Half Lemonade pairs bold black tea with a bright hit of lemon juice. Blueberry Lemon rounds out the mix with Green Rooibos, black tea, lemon, and a splash of blueberry and apple juice.
The 8-pack includes four cans of Half Tea & Half Lemonade, two Strawberry Basil, and two Blueberry Lemon.
Image Credit: Owl’s Brew
Why This Trend Is Growing
- Health-conscious Alcoholic Beverages
- The emergence of low-calorie, no-added-sugar alcoholic drinks is reshaping the beverage market by attracting health-conscious consumers who seek guilt-free indulgence.
- Flavor-driven Ready-to-drink Teas
- Flavor-rich ready-to-drink tea beverages such as Owl's Brew's unique combinations are capturing consumer interest with their innovative twists on traditional tea flavors.
- Vegan Alcoholic Options
- The proliferation of vegan alcoholic drinks like these tea-based vodka options is catering to the increasing demand for plant-based alternatives among diverse diet followers.
Industries Being Reshaped
- Alcoholic Beverage Industry
- The shift toward craft and specialty boozy teas is a prime example of how traditional alcohol brands can innovate to attract new demographics.
- Plant-based Food and Beverage Industry
- The rise in vegan alcoholic beverages is adding depth to the plant-based movement, offering new products for consumers transitioning away from animal-derived ingredients.
- Health and Wellness Industry
- Innovative health-focused alcoholic options are intersecting with wellness trends, providing new avenues for alcohol brands to appeal to health-centric consumers.
