Spiked Sparkling Teas

This Special-Edition Sparkling Tea Box Supports Worthy and Just Causes

Owl's Brew Boozy Tea, a women-founded brand that specializes in crafting delectably clean and delicious boozy beverages with a foundation of tea and botanicals, helped to ring in Women's History Month in March and Earth Month in April with the launch of a special-edition spiked sparkling tea collection dubbed the 'limited Edition Partea for the Planet Box.'

This spiked sparkling tea box aims to support the cause of Women's Voices for the Earth, an organization that aims to fight back against the proliferation of toxic chemicals in the environment, but also works on causes around social justice and public health.

Considering that Owl's Brew is renowned for the use of products that aren't simply of the highest quality but also showcase complete transparency and responsibility in their sourcing and standards, the collaboration between the company and Women's Voices for the Earth was a natural one.

By launching this special-edition version of its spiked sparkling teas, Owl's Brew has made it possible for lovers of tasty beverages to enjoy the company's offerings whilst simultaneously supporting a truly worthwhile cause.

Image Credit: Owl's Brew

Boozy Tea
Opportunity to innovate on alcoholic beverages by adding tea and botanicals as foundation.
Socially Conscious Collaborations
Opportunity to collaborate with organizations that share the same values as the brand to support a worthwhile cause.
Clean and Transparent Sourcing
Opportunity to showcase high quality products and standards through the use of clean and transparent sourcing.

Who This Affects Most

Alcoholic Beverage Industry
Opportunity to innovate on alcoholic beverages by incorporating different and unique ingredients.
Socially Conscious Companies
Opportunity for socially conscious companies to collaborate with like-minded organizations to support worthy causes.
Sustainable Packaging Industry
Opportunity to create sustainable and eco-friendly packaging for beverages that aligns with the values of social and environmental responsibility.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 30%
Freshness 16%