Surfside, a range of canned cocktails blending iced tea with vodka, has been gaining significant traction and popularity. Featuring premium vodka, and real tea, and boasting 100 calories with zero bubbles, Surfside has swiftly risen to prominence in the Ready-to-Drink (RTD) category, surpassing over 1.3 million cases in its second year on the market and experiencing remarkable growth of 563% compared to the previous year.
With an alcohol by volume of 4.5%, Surfside offers a sessionable lineup of flavors such as Iced Tea + Vodka, Peach Tea + Vodka, Half & Half + Vodka, and Lemonade + Vodka. Tailored for warm weather activities like boating, beach outings, live music events, and baseball games, Surfside has even become a top-selling spirits brand at Philadelphia Phillies games in Citizens Bank Ballpark, underscoring its popularity and versatility.
Image Credit: Surfside
What's Driving This Trend
- Iced Tea-infused Cocktails
- Exploring innovative combinations of iced tea and vodka in the beverage industry.
- Canned Cocktail Revolution
- Revolutionizing the RTD category with premium vodka and real tea blends in convenient cans.
- Sessionable Alcohol Offerings
- Creating low ABV options perfect for outdoor activities and social gatherings.
Who This Affects Most
- Beverage Manufacturing
- Harnessing the growing demand for innovative and convenient ready-to-drink cocktail options.
- Hospitality and Events
- Adapting to the trend of offering unique and refreshing beverage choices at outdoor events and sports venues.
- Sports and Entertainment
- Leveraging the popularity of sessionable alcohol offerings in sports stadiums for increased fan engagement.
