This Ting Marketing Campaign Targets Curious Mixologists
Michael Hemsworth — November 10, 2021 — Marketing
References: jamaicating & conveniencestore
This Ting marketing campaign is being launched by the brand online in the UK to help increase interest in the sparkling Caribbean soda as a great option for use in classic cocktails and mixed drinks.
The campaign is seeing the brand partner with mixologist influencers and will take place mostly on social media where consumers will be encouraged to try different food pairings. This helps to position the soda well as a refreshment that is great to enjoy on its own or as part of an alcoholic recipe.
Senior Commercial Manager at Ting Terri Cooper commented on the new Ting marketing campaign saying, "Ting is unique in that it is enjoyed as much as a mixer for spirits as it is alone as a soft drink. The mixer market grew by almost a third last year as Brits mixed more drinks at home so there’s a real opportunity for retailers to grow sales. We are keen to support retailers to maximise sales, which is why we have invested in a collaborative marketing campaign that will raise awareness of Ting amongst new consumers and highlight its unrivalled versatility as a mixer. It’s not only ideal for cocktails but pairs perfectly with spirits too and can be enjoyed at parties, intimate get togethers and even when you want something just a little alternative when you’re home alone.”
The campaign is seeing the brand partner with mixologist influencers and will take place mostly on social media where consumers will be encouraged to try different food pairings. This helps to position the soda well as a refreshment that is great to enjoy on its own or as part of an alcoholic recipe.
Senior Commercial Manager at Ting Terri Cooper commented on the new Ting marketing campaign saying, "Ting is unique in that it is enjoyed as much as a mixer for spirits as it is alone as a soft drink. The mixer market grew by almost a third last year as Brits mixed more drinks at home so there’s a real opportunity for retailers to grow sales. We are keen to support retailers to maximise sales, which is why we have invested in a collaborative marketing campaign that will raise awareness of Ting amongst new consumers and highlight its unrivalled versatility as a mixer. It’s not only ideal for cocktails but pairs perfectly with spirits too and can be enjoyed at parties, intimate get togethers and even when you want something just a little alternative when you’re home alone.”
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