These new SanPellegrino mixers are being launched by the Nestlé Waters-owned brand as an extension of its existing product line to accommodate the increasing popularity of premium cocktails.
The mixers come in the new Tastefully Light Tonic and Ginger Beer flavors, which both come packaged in glass bottles like the rest of the lineup. The mixers are expected to be right at home within the existing lineup of flavors that includes Aranciata, Limonata, Tonica Citrus and Tonica Oakwood.
UK Brand Manager Michela Tasso spoke on the new SanPellegrino mixers saying, "We can see that early evening consumption from 17:00 to 20:00 – known in Italy as the aperitivo moment – keeps growing and that a strong cocktail offering provides great benefits to outlets; with cocktails accounting for 7% of total venue food and drink sales in 2021, compared to just 4% in 2019."
What's Driving This Trend
- Premium Cocktail Mixers
- The increasing popularity of premium cocktails presents an opportunity for the development of specialized mixers.
- Light Tonic and Ginger Beer Flavors
- Lighter and fresher flavors for cocktail mixers offer an innovative alternative to traditional mixes.
- Aperitivo Moment
- Capitalizing on the growth of the aperitivo moment by offering creative cocktail solutions can lead to increased revenue for bars and venues.
Who This Affects Most
- Beverage
- Innovation in cocktail mixers can attract consumers looking for unique and high-end beverage experiences.
- Hospitality
- Hotels, bars, and restaurants can benefit from offering a variety of creative cocktail solutions to attract customers and increase revenue.
- Food and Beverage Retail
- Retail stores can boost their sales by offering premium cocktail mixers that cater to consumers' increasingly sophisticated palates.
