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Top 100 Marketing Trends in May

From Revamped Ice Cream Shops to AR-Powered Vodka Campaigns

— May 7, 2022 — Business
Although the May 2022 marketing trends span a wide range of industries -- such as food and beverage, fashion, gaming, consumer electronics, home decor, etc. -- brands belonging to these seemingly disparate sectors appeared to be leveraging similar tools and tactics in order to capture consumer attention. Most notably, these include the implementation of augmented reality activations, Web3 branding campaigns, and sustainability-focused initiatives.

This month, major brands continued to lean on interactive AR-powered campaigns in an effort to break through the marketing noise and engage shoppers in a playful and novel way. For instance, to celebrate its 25th anniversary, Tito's Vodka launched a series of AR-enabled retail displays that, once scanned via a smartphone camera, trigger an interactive story about the company's origins. More extravagantly, Samsung teamed up with design studio teamLab to open an immersive art exhibit called 'Catching and Collecting in the Sacred Forest,' which invites guests to explore a digital forest and catch rare animals using their Samsung Galaxy smartphones.
7.7
Score
Popularity
Activity
Freshness
100
Drag Brunch Tours
Drag Brunch Tours
Taco Bell Drag Brunch is Coming to Select Taco Bell Cantinas
<
99
Youthful Home Improvement Campaigns
Youthful Home Improvement Campaigns
Dremel's You Got This Campaign Speaks to Gen Z & Millennials
<
98
Smart Cashierless Shops
Smart Cashierless Shops
CO-URIBA Uses Facial Recognition for Seamless Experiences
<
97
EV Advertising Campaigns
EV Advertising Campaigns
GM Is Launching a New Campaign for its Chevrolet Bolt Electric Vehicle
<
96
Exclusive Gourmet Easter Menus
Exclusive Gourmet Easter Menus
Pusateri’s Fine Foods Launches New Products for Easter & Passover
<
95
Beverage-Branded Music Events
Beverage-Branded Music Events
Mtn Dew Debuts 'To Hell with Mtn Dew Flamin' Hot' Campaign
<
94
Virtual Horseracing
Virtual Horseracing
Entain Unveils New Promotional 360-degree VR Horseracing Experience
<
93
Spelt-Infused Milk Alternatives
Spelt-Infused Milk Alternatives
These Sharpham Park Organic Milk Alternatives Come in Two Options
<
92
Branded Spring Cocktail Competitions
Branded Spring Cocktail Competitions
RIND Snacks & The Greens Host a Spring-Themed Cocktail Event
<
91
Functional Tart Cherry Supplements
Functional Tart Cherry Supplements
Cheribundi is Launching Two New Products for Lifestyle Support
<
90
Vegan-Friendly Cooking Sauces
Vegan-Friendly Cooking Sauces
The Simple Root Plant-Based Cooking Sauces Come in Four Varieties
<
89
Frozen Indian-Style Snack Foods
Frozen Indian-Style Snack Foods
These New Cofresh Frozen Street Snacks Come in Four Varieties
<
88
Versatile Alcohol-Free Spirits
Versatile Alcohol-Free Spirits
The Atopia Non-Alcoholic Spirits Come in Two New Flavors
<
87
Cannabis-Branded Gas Card Giveaways
Cannabis-Branded Gas Card Giveaways
JARS Cannabis and HYMAN are Giving Away 70K in Gas Cards
<
86
Chocolate-Flavored Dessert Cups
Chocolate-Flavored Dessert Cups
COLLIDERS Launched Two New Flavor-Rich Pudding Cups
<
85
Limited-Edition Beer Drops
Limited-Edition Beer Drops
These Beer Drops Brings the Taste of Miller Lite to Other Light Beers
<
84
Limited-Edition Legacy Beers
Limited-Edition Legacy Beers
Coors Banquet Celebrates Its 149-Year with Collectable Pack & More
<
83
Candied Easter Hams
Candied Easter Hams
Reynolds Wrap is Serving Up Colorful Candied Ham Recipes for Easter
<
82
Recyclable E-Commerce Packaging
Recyclable E-Commerce Packaging
Amazon Traded Single-Use Plastic Packaging for Recyclable Paper
<
81
Collaborative Spice Blend Packs
Collaborative Spice Blend Packs
Spiceology and Maker's Mark Elevate Americana Dishes
<
80
Sci-Fi Building Block Sets
Sci-Fi Building Block Sets
LEGO Announced the 1,890-Piece Star Wars Landspeeder Set
<
79
Energy-Boosting Ice Cream Bars
Energy-Boosting Ice Cream Bars
The Noto x Sleepy Owl Coffee Chocolate Coffee Fudgsicle is Tasty
<
78
Community Board Game Pop-Ups
Community Board Game Pop-Ups
Scrabble is Combating Loneliness on National Scrabble Day
<
77
Flavorful Almond-Based Frozen Treats
Flavorful Almond-Based Frozen Treats
The Klimon Dairy-Free Frozen Dessert Pints are Plant-Based
<
76
Functional Immunity-Boosting Beverages
Functional Immunity-Boosting Beverages
The Nouri Inner Immune Immunobiotic Beverage is Flavorful
<
75
Gamer Body Wash Campaigns
Gamer Body Wash Campaigns
The Irish Spring Gaming Shower Lets Users Get Clean While Gaming
<
74
AI Makeup Experiences
AI Makeup Experiences
Revieve and Shiseido Launch the AI Makeup Advisor Experience
<
73
Student Food Delivery Subscriptions
Student Food Delivery Subscriptions
DoorDash Launches 'DashPass for Students' in the US
<
72
Moroccan Olive Oils
Moroccan Olive Oils
Mina's Moroccan Extra Virgin Olive Oil is Fully Traceable, Down to the Tree
<
71
Bold Colorful Seed Butter Packaging
Bold Colorful Seed Butter Packaging
88 Acres’ Seed Butter Debuts New Brand Identity from ROOK/NYC
<
70
Eco E-Bike Giveaways
Eco E-Bike Giveaways
evian and MATE are Raffling a Limited-Edition Bike for Earth Month
<
69
Easter Kegg Hunts
Easter Kegg Hunts
Pabst Blue Ribbon Celebrates the Holiday with an Easter Kegg Hunt
<
68
Hollywood-Inspired Vacation Ads
Hollywood-Inspired Vacation Ads
ALL – Accor Live Limitless Debuted the New 'It's ALL Possible' Ad
<
67
Celebratory Female Sports Snacks
Celebratory Female Sports Snacks
Cracker Jill Snacks Celebrate Women in Sports
<
66
Virtual Wine Assistants
Virtual Wine Assistants
Böen Wines Recently Launched the Innovative 'Ask Joe' Solution
<
65
Paper-Packaged Bread Ranges
Paper-Packaged Bread Ranges
The Warburtons Seeds & Grains Bread Comes in Three Varieties
<
64
Versatile Vegan Cheese Alternatives
Versatile Vegan Cheese Alternatives
These New Nurishh Dairy-Free Cheese Alternatives are Flavorful
<
63
Fried Chicken Bouquets
Fried Chicken Bouquets
The Kentucky Fried Buckquet Celebrates Mother's Day
<
62
4/20 Coffee Campaigns
4/20 Coffee Campaigns
The SToK x DK's Awake & Bake Combo Will be Available on April 20th
<
61
Gold-Plated Carrots
Gold-Plated Carrots
McCormick Created a 24-Karat Gold Carrot as Part of a Golden Giveaway
<
60
Potent Skincare Serums
Potent Skincare Serums
Perricone MD Hyaluronic Acid Intensive Hydrating Serum is Firming
<
59
Online Car Retailer Ads
Online Car Retailer Ads
Clutch Pokes Fun at Traditional Dealerships in New Brand Campaign
<
58
Cheese-Packed Crust Pizzas
Cheese-Packed Crust Pizzas
The DiGiorno Fully Stuffed Crust Pizza Comes in Two Options
<
57
Organized Shelf-Ready Candies
Organized Shelf-Ready Candies
Reese's Launches the Pantry Pack with 25 Snack-Size Cups
<
56
AR-Powered Vodka Campaigns
AR-Powered Vodka Campaigns
Tito's Vodka Celebrates 25th Years with New AR-Enabled Displays
<
55
Bad Haircut Protection Programs
Bad Haircut Protection Programs
Dove Hair Therapy and Progressive Launch Hair Assurance
<
54
Subtly Sweetened Tea Drinks
Subtly Sweetened Tea Drinks
Pure Leaf Lower Sugar Teas Have No Artificial Ingredients
<
53
Premium Bottled Cocktail Mixers
Premium Bottled Cocktail Mixers
These New SanPellegrino Mixers Include Two Flavors
<
52
Ice Cream-Themed Apparel
Ice Cream-Themed Apparel
Baskin-Robbins Releases New Merch to Celebrate 'Seize the Yay' Rebranding
<
51
Alcoholic Cold-Brew Coffee Drinks
Alcoholic Cold-Brew Coffee Drinks
The Guinness Cold Brew Coffee Beer Features a 4% ABV
<
50
Japanese Designer Clothing Giveaways
Japanese Designer Clothing Giveaways
Spotify and NIGO are Giving Away a Collaborative Sweatshirt
<
49
Californian Brewery Branding
Californian Brewery Branding
Figueroa Mountain Celebrates Santa Barbara in its New Packaging Style
<
48
Plantable Soap Packaging
Plantable Soap Packaging
SELV RITUEL’s Nordique Savon Soap is Elegant and Eco-Friendly
<
47
Boundary-Breaking Beauty Programs
Boundary-Breaking Beauty Programs
Smashbox Open Studios is a Residency That Supports Artists
<
46
Plush Sandwich Rugs
Plush Sandwich Rugs
McDonald's & Tufting Artist HappyRugs Created a Limited-Edition Collection
<
45
Hemp Seed-Coated Wings
Hemp Seed-Coated Wings
Wingstop is Serving Up a New Blazed & Glazed Wing Flavor for 4/20
<
44
Empowering Postpartum Campaigns
Empowering Postpartum Campaigns
Baby Dove Launches the #OneRealPressure Campaign
<
43
Socially Impactful NFTs
Socially Impactful NFTs
Vogue Launches Cultural-Inspired NFT Collection in Singapore
<
42
Filmic Virtual Fitness Challenges
Filmic Virtual Fitness Challenges
These Virtual Challenges Were Inspired by The Lord of the Rings
<
41
Inclusive Metaverse Marathons
Inclusive Metaverse Marathons
Degree & Decentraland Champion Representation in the Virtual World
<
40
Squishy Cloud-Like Candies
Squishy Cloud-Like Candies
Skittles Squishy Cloudz Come in Two Flavors
<
39
Champagne Cafe Pop-Ups
Champagne Cafe Pop-Ups
Veuve Clicquot's Retro Breakfast Pop-Up Raises a Glass to the Sun
<
38
Grape Jerky Snacks
Grape Jerky Snacks
Sun-Maid's Grape Jerky is a Limited-Time Whole Fruit Snack
<
37
VR Burger Restaurants
VR Burger Restaurants
The Wendyverse Provides a First-of-Its-Kind Virtual 3D Experience
<
36
AR-Powered Shopping Features
AR-Powered Shopping Features
Snapchat Launches 'Dress Up' and Other AR-Focused Features
<
35
Playfully Indulgent Ice Cream
Playfully Indulgent Ice Cream
Häagen-Dazs Recently Launched the City Sweets Collection Nationwide
<
34
Ultra-Fresh Potato Chips
Ultra-Fresh Potato Chips
Lay's is Bringing a Festival of Flavor to Coachella
<
33
Ukrainian Fashion Capsules
Ukrainian Fashion Capsules
KSENIASCHNAIDER and Kachorovska Debuted an Exclusive Boot Capsule
<
32
AI-Enabled Vending Machines
AI-Enabled Vending Machines
Vending Tracker Introduces the Next Generation of Convenience
<
31
Naturally Formulated Supplement Products
Naturally Formulated Supplement Products
Emergen-C Botanicals is Launching Two New Products
<
30
Video Game-Themed Cannabis
Video Game-Themed Cannabis
Time Machine is a New Cannabis Brand that Takes Cues From Gamer Culture
<
29
Limited-Edition Space-Themed Sodas
Limited-Edition Space-Themed Sodas
Coca-Cola Intergalactic is Inspired by Space Travel
<
28
Skincare-Inspired Haircare Products
Skincare-Inspired Haircare Products
Chi Naturals Aloe Vera & Hyaluronic Acid Collection is Vegan
<
27
Outdoor Pee Funnel Kits
Outdoor Pee Funnel Kits
Busch Light Launches the Save a Tree, Pee in a Busch Campaign
<
26
Gamer Energy Drink Promotions
Gamer Energy Drink Promotions
This Lucozade Energy On-Pack Promotion Was Launched with Xbox
<
25
Revamped Ice Cream Shops
Revamped Ice Cream Shops
Häagen-Dazs Unveils New That's Dazs' Design for US-Based Shops
<
24
Luxe QSR Handbags
Luxe QSR Handbags
The Wrapuette by KFC Was Created to Keep Twister Wraps Warm
<
23
Eco-Conscious Makeup Lines
Eco-Conscious Makeup Lines
The CoverGirl Earth Month Collection is Limited-Edition
<
22
Vegan Milk Initiatives
Vegan Milk Initiatives
Starbucks Announced 'CauliMilk' as a Humorous Campaign with a Real Message
<
21
Meme-Themed Cartoon Figures
Meme-Themed Cartoon Figures
Spider-Man: No Way Home is Making Its Way Back into Homes
<
20
Hybrid Metaverse Festivals
Hybrid Metaverse Festivals
Absolut.Land Extends the Festival Experience to the Metaverse
<
19
Hydration-Boosting Beverage Drops
Hydration-Boosting Beverage Drops
Buoy Hydration Drops Have Ionic Minerals and Electrolytes
<
18
Ready-to-Recycle Food Packaging
Ready-to-Recycle Food Packaging
The Amcor AmPrima PE PLUS Packaging is Performance-Focused
<
17
Dusty Advertising Campaigns
Dusty Advertising Campaigns
KFC Spain Took Advantage of a Recent Dust Storm to Advertise
<
16
Hip-Hop Inspired Collections
Hip-Hop Inspired Collections
Pusha T's 'It's Almost Dry' Brick Box Set Was Designed by Kanye West
<
15
Extra-Juicy Energy Drink Flavors
Extra-Juicy Energy Drink Flavors
These New Monster Energy Drinks Come in Two Varieties
<
14
Anime-Themed Sneakers
Anime-Themed Sneakers
NBA Star Partners with Jordan Brand for Anime-Themed Shoes
<
13
Immersive Digital Forests
Immersive Digital Forests
teamLab's New Immersive Experience Invites Guests to Catch Animals
<
12
Floral-Themed Spring Fashion Campaigns
Floral-Themed Spring Fashion Campaigns
Goldwin Launches New Visually Striking Campaign with eye_C
<
11
Advanced In-Store Digital Platforms
Advanced In-Store Digital Platforms
Perch Uses Lift-and-Learn Technology Associated with Packaging
<
10
Empowering Skincare Activations
Empowering Skincare Activations
The Dove Self-Esteem Project Debuted the #DetoxYourFeed Campaign
<
9
Branded Gaming Showers
Branded Gaming Showers
Irish Spring Recently Debuted a Fragrant Gaming Shower
<
8
Phygital Beer Activations
Phygital Beer Activations
Heineken Silver Entered the Real World with Phytigal Events
<
7
Branded NFT Treasure Hunts
Branded NFT Treasure Hunts
Volkswagen South Africa Promotes Safety Features through Game On
<
6
Charitable Anime Fashion Lines
Charitable Anime Fashion Lines
Lady Gaga and Crunchyroll Debuted the 'Chromatica' Collection
<
5
Rebranded Ice Cream Restaurants
Rebranded Ice Cream Restaurants
Baskin-Robbins Announced a New Logo, Typeface, and Packaging
<
4
Sustainable QR Code Packaging
Sustainable QR Code Packaging
Noissue Acquires Tapkit To Build Dynamic QR Codes and Microsites
<
3
Musical Wine Labels
Musical Wine Labels
Enosophia's Interactive Wine Labels Enhance the Drinking Experience
<
2
Female-Focused Sports Initiatives
Female-Focused Sports Initiatives
adidas Created a Female-Inspired LED Basketball Court
<
1
Male Pre-Intimacy Supplements
Male Pre-Intimacy Supplements
The JOYMODE Sexual Performance Booster Works in 45-Minutes
<