To go along with his new album released on April 22, Hip-Hop artist Pusha T has dropped a merchandise box set designed by none other than Kanye West. The collection takes after his album name 'Its Almost Dry.'
Kanye West and Pusha T are both G.O.O.D. Music emcees, with the former owning the record company. This collaboration is no surprise as the two have been friends for almost 20 years dating back to 2006, and have publicly defended one another.
The strength of their friendship is shown through this 'Its Almost Dry' brick box set, with Pusha T giving Kanye all the credit. He went on Twitter to share his excitement for the collection, saying, "YE COOKED UP THE BRICK… DONDA DESIGNED BOX SET FOR SALE NOW."
The bundle comes with a black T-shirt with' PUSHA T' on the front and his 'Its Almost Dry' slogan on the back. A CD copy of the album and a plain white box fills out the rest of the set.
Image Credit: Twitter/@Pusha_T
What's Driving This Trend
- Hip-hop Merchandise Collections
- Businesses can collaborate with Hip-Hop artists to create custom-made merchandise box sets to boost their branding and reach the Hip-Hop audience.
- Friendship-inspired Collaborations
- Companies can leverage personal relationships between celebrities to create buzz and increase their customer base through collaborations and partnerships.
- Artist-designed Products
- Businesses can allow artists to design products to create unique and artistic merchandise that appeals to fans and creates a new source of revenue.
Who This Affects Most
- Music Industry
- The music industry can create exclusive merchandise box sets designed by an artist for a new stream of revenue and increased exposure for the artist and the industry.
- Fashion Industry
- The fashion industry can collaborate with Hip-Hop artists to design custom-made clothing and accessories to increase their brand value and connect with the target audience.
- Retail Industry
- Retail businesses can explore artist-designed products to entice customers with new and creative offerings, leading to an untapped revenue stream and increased customer loyalty.
