Bricks & Wood and K-Swiss Join Forces on a New Capsule
References: bricksandwood.us & hypebeast
Streetwear imprint Bricks & Wood works in collaboration with K-Swiss on a new collection that celebrates the creativity of Black designers. The new range aims to capture the importance of inclusivity, community, and culture by paying attention to the design evolution of the emerging talents.
The capsule itself is made up of sweatsuits in either a dusty chalk color or a stone blue hue. The text that details the chest of the hoodies and down the sweatpant's legs reads "For Daily Use Design Program" in an embossed application. It also celebrates Dazo Anderson, who is the uncle of Kacey Lynch, the CEO and Founder of Bricks & Woods, and the first Black shoe designer at K-Swiss. To honor Anderson, the brand features a signature K-Swiss sneaker.
Image Credit: Daniel Derro Regan
The capsule itself is made up of sweatsuits in either a dusty chalk color or a stone blue hue. The text that details the chest of the hoodies and down the sweatpant's legs reads "For Daily Use Design Program" in an embossed application. It also celebrates Dazo Anderson, who is the uncle of Kacey Lynch, the CEO and Founder of Bricks & Woods, and the first Black shoe designer at K-Swiss. To honor Anderson, the brand features a signature K-Swiss sneaker.
Image Credit: Daniel Derro Regan
Trend Themes
1. Inclusive Fashion Collaborations - There is a growing trend of fashion brands collaborating with designers from underrepresented communities to create collections that celebrate inclusivity and diversity.
2. Community-driven Design - Fashion brands are embracing community-driven design by involving emerging talents from diverse backgrounds in the design process to create unique and culturally-relevant collections.
3. Heritage Brand Relevance - Heritage fashion brands are staying relevant by partnering with emerging designers who bring fresh perspectives and contemporary relevance to their brand stories.
Industry Implications
1. Fashion - The fashion industry can benefit from more collaborative efforts that celebrate inclusivity, diversity, and community-driven design, opening the door to new talent and fresh perspectives.
2. Footwear - The footwear industry can explore collaborations with emerging designers from underrepresented communities to create culturally-relevant collections that resonate with a wider audience.
3. Streetwear - The streetwear industry, which has its roots in urban communities and counterculture movements, can continue to honor its heritage by collaborating with emerging designers from diverse backgrounds and creating collections that celebrate inclusivity and community.
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