Baskin-Robbins redesigned its logo, typeface, packaging system, and brand image for the first time in several decades. The brand's new logo cleverly incorporates the "BR" from Baskin-Robbins in a two-toned color palette that allows the number "31" to be hidden within the BR. Baskin-Robbins has been using the number 31 in its branding for more than a decade. According to the brand, the number comes from the belief that guests should have a new flavor to enjoy on each of the 31 days in a month.
Baskin-Robbin's new packaging for cones is bespoke and minimalist. The cones feature the BR/31 logo alongside a plain white background with three colored stripes in the brand's colors. As for the plastic cups the brand uses, these have been redesigned to showcase the same BR/31 logo in the front with a two-toned background that encircles the remainder of the cup.
This rebrand gives Baskin-Robbins a more classy, high-end feel that does not sacrifice its original fun and colorful imagery.
Image Credit: Baskin-Robbins
What Makes This Trend Stand Out
- Reimagined Restaurant Branding
- Restaurants are rebranding, incorporating clever imagery to invoke a stronger visual connection with their brand and immersive dining experience.
- Minimalist and Bespoke Packaging
- Minimalist and bespoke packaging is emerging as an important element in conveying the brand's message and identity to the audience.
- Clever Logo Design
- Clever logo design that incorporates meaningful imagery is becoming a significant trend in brand identity to evoke creativity and recognition.
Sectors Adopting This
- Food and Beverage Industry
- Reimagined restaurant branding with clever logo design and minimalist packaging can give a competitive edge and emphasize healthier choices and sustainable practices.
- Graphic Design Industry
- Clever imagery and minimalist packaging are trends that can help designers create unique branding strategies for their clients in diverse industries.
- Marketing and Advertising Industry
- By using creative logo design and minimalist packaging, marketing and advertising professionals can enhance brand recognition, streamline the messaging, and enhance customer engagement.
