Tito's Vodka has launched a series of augmented-reality-powered retail displays that celebrate the brand's 25th anniversary. The new displays feature a scannable QR code that, once activated via a smartphone camera, triggers a unique AR experience that serves to tell the story of Tito's origins.
The story is told in four parts -- The Distillery, The Juice, The Hometown and The Dogs -- and features artwork by Paul Mann. In addition, the AR-enabled activation comes with a unique giveaway from the brand. The first 5,000 people to engage with all four parts of Tito's origin story will be invited to Tito's 'Taster's' email list and will be shipped an exclusive bottle topper.
The value of the new AR-focused campaign is twofold. First, it serves to create a personal connection between the brand and its fans, and second, it provides the brand with a non-invasive means for acquiring useful first-party data.
Image Credit: Tito's Vodka
Why This Trend Is Growing
- Augmented Reality Retail Displays
- Businesses can now tailor brand campaigns and make them more engaging using augmented reality.
- Interactive Brand Storytelling
- With interactive brand storytelling, businesses can create memorable experiences for customers, build connections with them, and acquire useful data.
- QR Code Scannable Campaigns
- QR code scannable campaigns with augmented reality can create a unique, first-party data collection method for brands.
Industries Being Reshaped
- Alcohol
- Alcohol brands can leverage augmented reality campaigns to create engaging storytelling experiences to draw in customers and build brand loyalty.
- Retail
- Retail businesses can use augmented reality campaigns to create unique experiences for customers, encouraging them to engage with the brand and its products/services.
- Marketing
- Marketing professionals can help businesses create unique augmented reality campaigns that tell their brand story, build connections with customers, and acquire valuable first-party data.
