Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,161 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,161 cutting edge ideas.

Virtual Wine Assistants

Böen Wines Recently Launched the Innovative 'Ask Joe' Solution

— April 13, 2022 — Marketing
Joe Wagner, the fifth-generation winemaker and owner of Böen Wines, recently announced the launch of the cutting-edge Böen Ask Joe Virtual Wine Assistant. The cloud-based virtual assistance program allows wine lovers from around the world to learn more about wine, answer any question, or even lead them through a one-on-one wine tasting -- all through the QR code.

Using Joe's knowledge, humor, and experience, the Ask Joe Virtual Wine Assistant hopes to bring consumers closer to the wine in their glass. With Ask Joe, you can have a two-way conversation with a winemaker and a wine lover.

“Today’s modern wine enthusiast is interested in learning about more than just what’s printed on the bottle label. We created the Ask Joe Virtual Assistant to provide consumers with an easy opportunity to dive into the behind-the-scenes of the wine in front of them as well as to share quick tips and facts,” says Joe Wagner. “I can’t wait for our Böen aficionados, both new and existing, to go through the Ask Joe experience and learn something new.”

Fans can access the Ask Joe Virtual Assistant via the QR code on the bottleneck of all Böen 2020 vintage bottles or online at AskJoeWagner.com.

Image Credit: Böen Wine
Trend Themes
1. Virtual Wine Assistants - As Joe Wagner has done with Böen Wines, creating interactive virtual experiences to bring consumers closer to their product and share knowledge could disrupt the wine industry and elevate the consumer experience.
2. QR Code Integration - Integrating QR codes on product packaging like Böen Wines could create a trend of interactive and immersive product experiences in other industries as well, such as food and beverage packaging, cosmetics, and electronics.
3. Cloud-based Virtual Assistance - Cloud-based virtual assistants like Ask Joe could become a trend in other industries such as personal shopping, art, and collectibles, where an expert's guidance and knowledge could enhance a consumer's experience.
Industry Implications
1. Wine Industry - Wine brands that incorporate virtual assistants and QR code integration could make a name for themselves as innovative, forward-thinking brands and create more value for consumers.
2. Food and Beverage Industry - Integrating QR codes on packaging and providing interactive virtual experiences could create a trend of immersive product experiences in the food and beverage industry, revolutionizing how brands engage with consumers.
3. Retail Industry - Virtual assistance programs could be implemented in the personal shopping experience for customers, allowing for targeted and tailored shopping experiences and elevate customer satisfaction to the next level.
6.1
Score
Popularity
Activity
Freshness