Virtual Assistant Whiskey Tastings

For National Bourbon Day, Wild Turkey created a unique virtual whiskey tasting experience that lets Amazon Alexa or Google Assistant be the guide. The experience shares the voice of the Russels family and the experience gives bourbon lovers the chance to expand their knowledge, and palate, by learning from the legendary distillers.

Starting the experience is as simple as saying “Alexa, enable Wild Turkey Tasting” or “Hey Google, talk to Wild Turkey Tasting" to the corresponding device so that the virtual journey to the Wild Turkey Distillery can commence.

Although there have been far fewer visitors than usual to the Kentucky Bourbon Trail, whiskey enthusiasts will find themselves transported with an experience that shares more than just recipes. Master Distillers Jimmy and Eddie Russell, a father and son duo, provide a personal experience of a curated collection.