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All-in-One Mobile Cocktail Kits

The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar

— November 22, 2019 — Marketing
Fans of the classic drink 'Old Fashioned" can now have all the necessary tools to make this the beloved whiskey cocktail on-the-go thanks to the Wild Turkey 101 Old Fashioned barpack.

This cocktail-on-the-go bag is loaded with Wild Turkey 101 Bourbon, Angostura bitters, Powell & Mahoney simple syrup, a stirrer, and branded glassware as well as a fold-out table to serve the ever-popular whiskey beverage. You can access these goodies by using the “emergency-style."

To get one of these all-in-one mobile cocktail kits, you must be willing to participate in one of three traditional Thanksgiving 'Turkey trot" races on November 28th in Austin, New Orleans or Chicago where WIld Turkey will be handing out the Old Fashioned Barpack.


Image Credit: Wild Turkey
Trend Themes
1. On-the-go Cocktails - Creating convenient cocktail kits that allow people to make their favorite drinks anytime, anywhere.
2. Mobile Bar Accessories - Developing innovative, portable bar tools and accessories that enhance the cocktail-making experience on-the-go.
3. Event-based Promotions - Utilizing special events or races as promotional opportunities to distribute unique and exclusive products to targeted audiences.
Industry Implications
1. Alcohol and Beverage - Introducing mobile cocktail kits that offer a complete package of ingredients and accessories for on-the-go drink-making.
2. Hospitality and Travel - Incorporating portable bar accessories into hotels, airline amenities, and other travel-related services to enhance the customer experience.
3. Sports Events and Sponsorships - Partnering with events like Turkey trot races to distribute branded products and engage with targeted consumer groups in a unique and memorable way.
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