A number of intriguing 2019 publicity stunt trends took place over the course of the year, ranging from wearable anti-spoiler buttons to branded scented wrapping paper -- all of which help brands stand out and increase brand awareness.
One industry that effectively leveraged publicity stunts to not only engage with customers but also take a playful dig at its competitors is Burger Kings. Over the course of 2019, the fast-food chain released a number of publicity stunts including its April Fools prank campaign that crowdsourced the expertise of college students to trick their friends. The brand also recently took advantage of David Datuna ate Maurizio Cattelan's $120,000 conceptual art installation, a real banana duct-taped to a wall. In place of the banana was a french fry to underscore the affordability of Burger King's products.
For more marketing innovations in the year ahead, check out Trend Hunter’s 2020 Trend Report.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
