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Top 100 Publicity Stunt Trends in 2019

From Gender Reveal Lasagnas to Swapped Logo Aesthetics

— January 18, 2020 — Marketing
A number of intriguing 2019 publicity stunt trends took place over the course of the year, ranging from wearable anti-spoiler buttons to branded scented wrapping paper -- all of which help brands stand out and increase brand awareness.

One industry that effectively leveraged publicity stunts to not only engage with customers but also take a playful dig at its competitors is Burger Kings. Over the course of 2019, the fast-food chain released a number of publicity stunts including its April Fools prank campaign that crowdsourced the expertise of college students to trick their friends. The brand also recently took advantage of David Datuna ate Maurizio Cattelan's $120,000 conceptual art installation, a real banana duct-taped to a wall. In place of the banana was a french fry to underscore the affordability of Burger King's products.

For more marketing innovations in the year ahead, check out Trend Hunter’s 2020 Trend Report.
9.4
Score
Popularity
Activity
Freshness
100
Iconic Vintage Jewelry Giveaways
Iconic Vintage Jewelry Giveaways
JewelStreet is Giving Away a Necklace Worn by Marilyn Monroe
<
99
Funhouse Chapel Rides
Funhouse Chapel Rides
Norwich Cathedral's Ride Helps Visitors Appreciate Ornate Interior Details
<
98
Hot Air Balloon Activations
Hot Air Balloon Activations
Hendrick's Gin Launched a 'Portal of Peculiarity' Air Installation
<
97
24-Hour Beauty Shops
24-Hour Beauty Shops
Revlon Launched a 24-Hour Beauty Salon and is Offering Free Treatments
<
96
Gummy Bear Face Masks
Gummy Bear Face Masks
Sugarfina Shared a Unique Face Mask Recipe for April Fool's Day
<
95
Promotional Grain-Based Art
Promotional Grain-Based Art
Pringles Created Art on Rice to Launch Its Rice Fusion Range
<
94
Video Game-Inspired Vodkas
Video Game-Inspired Vodkas
Bethesda and Rebel Distillers Launched the DOOM Bone Vodka
<
93
Rumored Customer-Inspired Sneakers
Rumored Customer-Inspired Sneakers
The Air Jordan 1 SP Gina are Still a Hypothetical Release
<
92
Luxury Car Pop-up Events
Luxury Car Pop-up Events
Jaguar and Wimbledon Will Launch the Ace Pace Wimbledon Edition App
<
91
QSR Pizza Crust Snacks
QSR Pizza Crust Snacks
Villa Italian Kitchen's 'Just The Crusts' Shares a Favorite Part of Pizza
<
90
Failed Festival Pop-Ups
Failed Festival Pop-Ups
Replay Lincoln Park is Hosting a Fyre Festival Pop-Up Experience
<
89
Pop-Up Privacy Cafes
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
<
88
Boundary-Pushing Running Challenges
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
<
87
Airport Runway Test Drives
Airport Runway Test Drives
The Genesis G70 Test Drive Took Place on an Active Runway
<
86
Tomato Sauce-Flavored Ice Creams
Tomato Sauce-Flavored Ice Creams
Heinz Wattie’s Taps Unconventional Flavors for a Tip Top Collab
<
85
Valentine's Produce Packaging
Valentine's Produce Packaging
Lidl's Fresh Fruit Packaging Features Commonly Used Love Emojis
<
84
Furniture Brand Tarot Decks
Furniture Brand Tarot Decks
The IKEA Tarot is Designed by Brooklyn-Based Akiva Leffert
<
83
Branded Scented Wrapping Paper
Branded Scented Wrapping Paper
Taco Bell Returns with Its CrunchWrapping Paper, but with a Twist
<
82
Plant Care Hotels
Plant Care Hotels
The Patch Plant Hotel is the World's First Hotel Exclusively for Plants
<
81
Dog-Friendly Secret Menus
Dog-Friendly Secret Menus
One Starbucks Secret Menu Item is Geared Toward Furry Companions
<
80
Brand-Centric Soccer Installations
Brand-Centric Soccer Installations
adidas & ESPADAYSANTACRUZ Honor NEMEZIZ 19 with an Installation
<
79
Candy Hotel Room Activations
Candy Hotel Room Activations
Howard Johnson by Wyndham Celebrates Its Design Refresh with a Pop-up
<
78
Branded Culinary Experiences
Branded Culinary Experiences
Mastercard Launched a Restaurant Collective Called 'Priceless'
<
77
Mango Shop Pop-Ups
Mango Shop Pop-Ups
For One Day, the National Mango Board Set Up 'The Mango Store'
<
76
Gender Gap-Addressing Show Campaigns
Gender Gap-Addressing Show Campaigns
The Handmaid's Tale on Hulu is Highlighted Through a Call-out
<
75
All-in-One Mobile Cocktail Kits
All-in-One Mobile Cocktail Kits
The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar
<
74
Pizza-Embedded Skateboards
Pizza-Embedded Skateboards
&pizza Created the Ultimate Pizza Skateboard with a Real Pizza Inside
<
73
Comedy-Themed Meal Boxes
Comedy-Themed Meal Boxes
The Marvelous Mrs. Maisel Meal Pack Celebrates an Amazon Prime Video Show
<
72
Pint-Sized Pancake Houses
Pint-Sized Pancake Houses
The World’s Tiniest IHOP Just Opened Up in Los Angeles
<
71
Snack-Filled Secret Bunkers
Snack-Filled Secret Bunkers
Cheez-It Created a Bunker in the US for One Lucky Fan to Find
<
70
Crowdsourced Prank Campaigns
Crowdsourced Prank Campaigns
Burger King Taps the Expertise of College Students for April Fools'
<
69
Fried Chicken Ice Creams
Fried Chicken Ice Creams
KFC Will Offer Kentucky Fried Chicken-Flavored Ice Cream This Summer
<
68
Eyebrow-Accenting Sunglasses
Eyebrow-Accenting Sunglasses
Benefit Cosmetics Created the 'All Abrowed It' Sunglasses Style
<
67
Bring-Your-Own-Table Dining Events
Bring-Your-Own-Table Dining Events
Birra Moretti is Offering Free Six-Course Meals for Guests
<
66
Stealthy Snacking Jackets
Stealthy Snacking Jackets
The Flipz Ja-HACK-et Simplifies Summertime Snacking
<
65
Backfired April Fool's Pranks
Backfired April Fool's Pranks
Mcdonald's Prank -- the McPickle Burger, Took an Unexpected Turn
<
64
Oversized Shopping Bag Ads
Oversized Shopping Bag Ads
Primark's Walking Billboards Marked the Re-Opening of a Flagship Store
<
63
In-Car Burger Deliveries
In-Car Burger Deliveries
Burger King's Whopper are Now Available to Individuals Stuck in Traffic
<
62
Athlete-Focused Pizzeria Pop-Ups
Athlete-Focused Pizzeria Pop-Ups
New Balance Will Reward Runners Based on Mileage with Pizza
<
61
Silent Fast Food Drive-Thrus
Silent Fast Food Drive-Thrus
Burger King's 'Silent Pick Drive' Requires No Verbal Communication
<
60
Eco-Friendly Parcel Delivery Campaigns
Eco-Friendly Parcel Delivery Campaigns
Sendle Released Limited-Edition Climate Awareness Stickers
<
59
Single-Person Restaurants
Single-Person Restaurants
Irma's Restaurant 1:1 is Only a Restaurant for One
<
58
Sky-High Dining Experiences
Sky-High Dining Experiences
Deliveroo Offers Dining Experience in the Sky in the UK
<
57
Temporary Humorous Rebrands
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
<
56
Responsible Alcohol Consumption Campaigns
Responsible Alcohol Consumption Campaigns
Budweiser Reminds People to 'Drink Wiser' This Halloween
<
55
QSR Cross-Stitch Patterns
QSR Cross-Stitch Patterns
KFC is Selling Limited-Edition Craft Patterns on Etsy
<
54
Immersive Color-It-Yourself Installations
Immersive Color-It-Yourself Installations
Camden Town Brewery Boasted an Artistic Opportunity
<
53
Stress-Relieving Public Punching Bags
Stress-Relieving Public Punching Bags
Donttakethisthewrongway's Idea is Tailored to Common Spaces
<
52
Slowly Rusting Metal Billboards
Slowly Rusting Metal Billboards
TYROLIT Finds a Thematically Appropriate Way to Boast Its Product
<
51
Branded Glamping Experience Events
Branded Glamping Experience Events
M&M’s Unveiled Its First Glampground at a NASCAR Race
<
50
Child-Specific Flight Care Packs
Child-Specific Flight Care Packs
The Kraft Flight Relief Pack is Filled with Items for Kids
<
49
Superhero Suit Snack Bags
Superhero Suit Snack Bags
Special 'Incognito Doritos' Bags Transform into Replica Spider-Man Suits
<
48
Playful Brand Rivalries
Playful Brand Rivalries
The McDonald's vs Burger King Strategy is Quite Entertaining for Consumers
<
47
Wacky Crowdfunding Campaigns
Wacky Crowdfunding Campaigns
KFC is Attempting to Get Its Consumers to Fund Its Marketing Stunts
<
46
Customizable Embroidery Collection
Customizable Embroidery Collection
Zara Debuts the New 'Edited Collection' with Custom Embroidery
<
45
Disorienting Awareness Campaigns
Disorienting Awareness Campaigns
Ambev Brewery Tweaks Beer Names to Highlight Effects of Drinking
<
44
Gender Reveal Lasagnas
Gender Reveal Lasagnas
Villa Italian Kitchen is Offering a New Kind of Gender Reveal Food
<
43
Dessert-Paired Makeup Deliveries
Dessert-Paired Makeup Deliveries
Benefit Cosmetics is Sharing Boxes of Cake & Concealer in the UK
<
42
Color-Centric Cafes
Color-Centric Cafes
LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
<
41
Dip-Holding Pool Float Giveaways
Dip-Holding Pool Float Giveaways
Heluva Good! & Nsync’s Singers Launched a Two-Person Pool Float
<
40
Social Media-Savvy Financial Pop-Ups
Social Media-Savvy Financial Pop-Ups
The Stack House Attempts to Empower Women Through Finance
<
39
Home Furnishing Full-Service Restaurants
Home Furnishing Full-Service Restaurants
Crate & Barrel Opens New Restaurant 'The Table at Crate'
<
38
Wearable Anti-Spoiler Buttons
Wearable Anti-Spoiler Buttons
This Set of Buttons Helps Fans Avoid Game of Thrones Spoilers
<
37
Oversized Dog-Carrying Bags
Oversized Dog-Carrying Bags
Klarna Collaborated with Menswear Dog to Support Pet Owners in NYC
<
36
Custom-Made Envelope Stunts
Custom-Made Envelope Stunts
Jason Markow is Giving the Gift of Nothing in a Design-Forward Manner
<
35
Avocado-Shaped Accomodations
Avocado-Shaped Accomodations
Booking.com Created the 'Avo-Condo' to Appeal to Avocado Lovers
<
34
Soothing Candy Bouquets
Soothing Candy Bouquets
Snickers Gave Away Free Creamy Snickers Bouquets to Launch Its New Treat
<
33
Branded Digitally Connected Parties
Branded Digitally Connected Parties
Desperados Digitally Connects Houses for a Giant House Party
<
32
Pizza-Themed Bridal Packages
Pizza-Themed Bridal Packages
Chicago Town Created an Entire Bridal Package for Pizza Lovers
<
31
Anti-Clown Burger Ads
Anti-Clown Burger Ads
Burger King and Mcdonald's Fued Continues with Anti-Clown Ads
<
30
Wearable Picnic Blankets
Wearable Picnic Blankets
KFC's 'Picnic Polo' Instantly Helps to Set Up a Picnic Anywhere
<
29
Millennial-Centric Plant Hotel Pop-Ups
Millennial-Centric Plant Hotel Pop-Ups
Kimpton Gray Boasts 10 Rooms for "Leafy Lodging"
<
28
Branded Tap Water Campaigns
Branded Tap Water Campaigns
The 100% H2O 'Guinness Clear' Promotes a Safe Drinking Experience
<
27
Luxury-Focused Gigantic Backpacks
Luxury-Focused Gigantic Backpacks
Louis Vuitton Launches a Huge Bag That Retails for $10,000 USD
<
26
Esports-Centric Pop-Up Fan Events
Esports-Centric Pop-Up Fan Events
Mastercard Delivers a League of Legends Experience to Players
<
25
Recycling Awareness Beverage Ads
Recycling Awareness Beverage Ads
Coca-Cola's New Ads Asks Consumers to "Help Us Recycle"
<
24
Pop-Up Bike Racks
Pop-Up Bike Racks
Union and Natwerk Bring Additional Bike-Friendly Infrastructure to Amsterdam
<
23
Bold Celebrity-Branded Condoms
Bold Celebrity-Branded Condoms
Miley Cyrus Unveils the New 'She is Coming' Condom Collection
<
22
Beachfront Sandcastle Hotel Rooms
Beachfront Sandcastle Hotel Rooms
The Booking.com “SAND”-sion Offers a Comfy Stay on the Beach
<
21
QSR Mascot Rugs
QSR Mascot Rugs
KFC Created a Quirky Limited-Edition Faux Fur Rug for Valentine's Day
<
20
Creative Subway Station Campaigns
Creative Subway Station Campaigns
IKEA Takes Billboards in the Subway to a Whole New Level
<
19
Branded Zero Likes Campaigns
Branded Zero Likes Campaigns
Kahlúa's 'Zero Likes Given' Campaign is an Exhibit of Unliked Posts
<
18
Spoof Fast Food Ads
Spoof Fast Food Ads
Burger King's Careful What You Swallow Campaign References an Art Basel Event
<
17
Cheese-Dispensing Interactive Billboards
Cheese-Dispensing Interactive Billboards
Taco Bell Canada Has an Unconventional Promotional Tactic
<
16
Soundproof Isolation Pods
Soundproof Isolation Pods
Groupon is Offering a Fully Furnished Father's Day Man Cave
<
15
Affordable Ice Tea-Inspired Sneakers
Affordable Ice Tea-Inspired Sneakers
adidas and AriZona sell their shoe collaboration for $0.99
<
14
Fantastical Food Promotions
Fantastical Food Promotions
Wendy's Game of Thrones Promotion Combines Elements of Fire & Ice
<
13
Daring Brand Call-Out Ads
Daring Brand Call-Out Ads
This Sketchers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
<
12
Wearable Snack Harnesses
Wearable Snack Harnesses
The 'Reynolds Wrap Hunger Harness' Holds Drinks & Keeps Food Hot
<
11
Coffee Brand Storytelling Campaigns
Coffee Brand Storytelling Campaigns
Starbucks Unveiled Its Brand Design Evolution for the Public
<
10
Holographic AI Stylists
Holographic AI Stylists
The BAFTA Awards' CGI Model 'Shudu' Lets Consumers Shop Looks from Home
<
9
Mysterious Logo-Dependent Campaigns
Mysterious Logo-Dependent Campaigns
American Red Cross' 'Missing Type' Revamps the Logos of Brands
<
8
Millennial-Targeted CGI Mascots
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
<
7
Fast Food-Inspired Beehives
Fast Food-Inspired Beehives
McDonald's Sweden Creates the World's Smallest McDonald's
<
6
Fast Food-Themed Clothing Capsules
Fast Food-Themed Clothing Capsules
The Second KFC Fashion Line is in Collaboration with Carnival
<
5
Ironically Direct Campaigns
Ironically Direct Campaigns
no name Launched A Straightforward and Hilarious Campaign
<
4
Social Media Brand Engagements
Social Media Brand Engagements
McDonald's is Taking a Stab at Balenciaga's Slip-On Shoes
<
3
Swapped Logo Aesthetics
Swapped Logo Aesthetics
As a Bizarre Marketing Stunt, CDA Swaps the Logos of Big-Name Brands
<
2
Surprise-Inside Shopping Collectibles
Surprise-Inside Shopping Collectibles
ZURU's '5 Surprise Mini Brands' Features Tiny CPG Items
<
1
Cheeky Marketing Strategies
Cheeky Marketing Strategies
The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design
<