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ZURU's '5 Surprise Mini Brands' Features Tiny CPG Items

 - Apr 1, 2019
References: 5surprise.zuru & prnewswire
ZURU's 5 Surprise line is made up of spherical capsules that can be unwrapped to reveal five surprise toys, which may include little pets, slimes, dress-up dolls, prank toys, glitter pens and more. To expand upon its fun range of collectibles, ZURU announced 5 Surprise Mini Brands—on April Fool's Day—as a collection that fuses miniature collectibles and shopping.

Once unwrapped, the 5 Surprise Mini Brands capsules reveal tiny versions of popular consumer products. The first collection includes glow-in-the-dark, shimmering and golden miniatures that appeal to collectors of all ages.

As well as being able to find tiny versions of products from household brands in this collection, consumers will also find fun accessories like a shopping cart, shelves and a shopping basket for storing the toys.