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Whether it simply be for amusement or garnering media attention, pranks and hoaxes have become the ultimate source for humor and viral content. Showcasing the latest in marketing stunts, online hoaxes and viral videos, Trend Hunter’s Pranks category will certainly have you surprised and delighted by all these intentionally shocking stunts.
Gummy Bear Face Masks
Gummy Bear Face Masks
Sugarfina Shared a Unique Face Mask Recipe for April Fool's Day
In a world where a great number of unusual facial treatments exist, Sugarfina’s unconventional face mask recipe fits right in. For April Fool’s Day, the candy brand took the opportunity... MORE
Eyebrow-Accenting Sunglasses
Eyebrow-Accenting Sunglasses
Benefit Cosmetics Created the 'All Abrowed It' Sunglasses Style
In collaboration with Australian eyewear brand Quay, Benefit Cosmetics is launching three unique sunglasses styles. The sunglasses perfectly fuse the aesthetics of both brands in with updated retro... MORE
play_circle_filled Cannabis Cottage Cheese Cups
Cannabis Cottage Cheese Cups
Muuna Introduced a Unique Cottage Cheese for April Fool's Day
Muuna makes a range of fruit-on-the-bottom cottage cheese cups in varieties like Blueberry, Pineapple and Strawberry and it introduced a limited-edition Cannabis Cottage Cheese made with milk from... MORE
play_circle_filled Screaming Soda Campaigns
Screaming Soda Campaigns
Fanta Set Up a Scream-Inducing Soda Vending Machine for Halloween
For Halloween this year, Royal (also known as Fanta in some parts of the world) set up a soda vending machine that accepted loud screams instead of coins. Those who were able to make enough noise to... MORE
play_circle_filled Artistic Fruit Pranks
Artistic Fruit Pranks
Philips Launched the 'Dutch Masterjuices' Campaign at the Rijksmuseum
Philips launched a Dutch Masterjuices campaign for healthy living at an unlikely location—the Rijksmuseum in Amsterdam—to promote its range of masticating and centrifugal juicers. To bring... MORE
Intentionally Embarrassing Board Games
Intentionally Embarrassing Board Games
Buzzfeed's Social Sabotage Makes You Post on Social Media
Buzzed’s Social Sabotage is a unique board game that is encouraging players to post embarrassing content on their social media sites. The simple-to-play game consists of two types of cards: &#... MORE
play_circle_filled Powdered Wine Packets
Powdered Wine Packets
This Winery Introduced the World to a Wine Powder on April Fool's Day
On April first, the Francis Ford Coppola Winery launched a video sharing a wine powder that makes it easy to enjoy wine anywhere, just by adding water. The winery claimed that the contents of the... MORE
Coffee-Flavored Creamers
Coffee-Flavored Creamers
The Newest COFFEE-MATE Creamer Boasts a Rich Coffee Flavor
From Caramel Macchiato and Butter Pecan to Italian Sweet Creme, COFFEE-MATE creamer can be found in a range of flavors. Now, the brand is introducing ‘Coffee Flavored COFFEE-MATE.’ The... MORE
Keto Skin
Skin-enhancing products cater to people who follow keto diets
Implications - With the ketogenic diet growing in popularity, ingestible products that aim to enhance users' appearance are accommodating consumers who follow keto meal plans. This shift comes as more consumers partake in rituals that offer preventative cosmetic enhancements–and caters to those within that space who are more restricted in their chance to do so.
Workshop Question — How could your brand better cater to those who have niche lifestyles and preferences?
Surprise-Inside Shopping Collectibles
Surprise-Inside Shopping Collectibles
ZURU's '5 Surprise Mini Brands' Features Tiny CPG Items
ZURU’s 5 Surprise line is made up of spherical capsules that can be unwrapped to reveal five surprise toys, which may include little pets, slimes, dress-up dolls, prank toys, glitter pens and... MORE
Top 100 Unique Ideas in 2018
Top 100 Unique Ideas in 2018
From Gelatinous Dessert Cubes to Nap-Enabling Apparel
Energy drink-infused sausages, haute couture wetsuits and color-changing cosmetic blushes are among some of the unmistakably unique ideas in 2018. While many of these ideas may be simply written... MORE
Singer Music Streaming Quizzes
Singer Music Streaming Quizzes
Lizzo and Spotify Launched a "DNA test" For Your B*tch Percentage
“I just took a DNA test, turns out I’m 100 percent that b*tch,” is a popular song lyric that easily gets stuck in the head of any listener. The line is from songstress Lizzo’... MORE
play_circle_filled Battered Plastic Meals
Battered Plastic Meals
Plastic Oceans UK's Fish and Chips Meal Represents a Possible Future
To bring attention to the fact that millions upon millions of tons of plastic are dumped into the ocean each year—and this amount is only predicted to increase if changes are not made—... MORE
play_circle_filled Deceptive Deli Campaigns
Deceptive Deli Campaigns
Greggs Went Undercover at a Gourmet Food Festival as Gregory and Gregory
At this year’s Foodies Festival, the UK’s largest celebration of food and drinks, event-goers found themselves in the presence of Michelin-starred chefs, Masterchef champions, artisan... MORE
play_circle_filled Prank Eyewear Collections
Prank Eyewear Collections
Warby Parker and Arby's Created 'WArby’s' for April Fool's Day
For April Fool’s Day, prescription eyewear brand Warby Parker and quick-service fast-food sandwich restaurant Arby’s teamed up to create ‘WArby’s,’ which is humorously... MORE
play_circle_filled Voice-Activated Chicken Buckets
Voice-Activated Chicken Buckets
KFC Duped Consumers with 'The Bucket' on April Fool's Day
For April Fool’s Day in Canada, KFC teased the launch of a smart chicken bucket equipped with a voice-activated delivery system and dining assistant. As part of the prank, the product was... MORE
play_circle_filled Emoji Car Horns
Emoji Car Horns
This April Fool's Day Ad Introduces 'Honda Horn Emojis'
For April Fool’s Day this year, Honda claimed that it would be introducing an all-new “driver-to-driver communication system” that has the potential to revolutionize the tired, one-... MORE
Emoji Language Courses
Emoji Language Courses
This App for Learning Language Teased an Emoji Course for April Fool's Day
Duolingo is a well-known app for learning language that decided to prank its users on April 1st by announcing that it would be launching an Emoji Course. The humorous, emoji-filled press release... MORE
play_circle_filled Pre-Scripted Prank Apps
Pre-Scripted Prank Apps
Ownage Pranks' App Features Characters That Voice Automated Crank Calls
Nerves, not knowing what to say or most of all, trying not to laugh are some of the problems that often result in prank calls being cut too short—but for April Fool’s Day this year, United... MORE
play_circle_filled Burger-Flavored Toothpastes
Burger-Flavored Toothpastes
Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
Burger King France recently shared its newest innovation—not a burger, but a fun toothpaste flavor that reminds of its iconic Whopper burger. Although the YouTube video was shared near the end... MORE
play_circle_filled Automated Water Bottle Openers
Automated Water Bottle Openers
Nidec's SMART PET BOTTLE is Helping to Enliven the World
Japanese electronics company Nidec is now introducing the world to its Motorize SMART PET BOTTLE, which automates the process of twisting off a plastic PET water bottle cap. The smartphone-connected... MORE
Cauliflower Burger Pranks
Cauliflower Burger Pranks
KFC Pokes Fun at Extremely Healthy Eating with Its #CleanEating Burger
KFC UK & Ireland recently launched a new campaign introducing an ultra-healthy cauliflower burger as its newest menu addition. The #CleanEating Burger consists of a chia seed cauliflower bun... MORE
play_circle_filled Professional Dating Profile Services
Professional Dating Profile Services
The Public House's 'All Bio Myself' Refines Dating Profiles
The Public House is an agency based out of Dublin, Ireland that wants to help people improve their dating profiles with a new service called ‘All Bio Myself.’ This special Valentine’... MORE
play_circle_filled Miniature Burger Pranks
Miniature Burger Pranks
McDonald's Launched 'The Micro Mac' for April Fool's Day
For April Fool’s Day this year, McDonald’s pretended that it would be introducing consumers to a very small miniature burger called ‘The Micro Mac.’ The Micro Mac is... MORE
play_circle_filled Pet Console Pranks
Pet Console Pranks
For April Fool's Day, Amazon Introduced 'Petlexa' for the Echo
For April Fool’s Day this year, Amazon launched a teaser video for ‘Petlexa,’ described as a new skill for the hands-free, voice-controlled smart speaker Echo. As its name... MORE