Super Impulse's Micro Toy Box Shares Miniature Collectibles of Beloved Toys
Laura McQuarrie — November 2, 2021 — Life-Stages
References: superimpulse & prnewswire
Super Impulse, the creator of Wacky Packages Minis and the popular World's Smallest product lines, is introducing the Micro Toy Box as a brand-new line of collectibles featuring tiny versions of some of the most popular toys in the world. Featuring officially licensed playthings from Hasbro, Mattel, Spin Master and more, collectors will find multi-generational items from the Toy Hall of Fame, including the smallest versions of Barbie, Nerf, Hot Weels and Rubik's that they've ever seen.
Series 1 of the line kicks off with 50 miniatures, including six rare and two scarce finds. Within a blind box, there are five mini toys to discover, plus one mini sticker and a checklist. These tiny toys come in at just 3/4" to 1 1/4" and they can be stored and displayed within the package once opened.
Series 1 of the line kicks off with 50 miniatures, including six rare and two scarce finds. Within a blind box, there are five mini toys to discover, plus one mini sticker and a checklist. These tiny toys come in at just 3/4" to 1 1/4" and they can be stored and displayed within the package once opened.
Trend Themes
1. Micro Collectibles - Creating and marketing miniature versions of popular collectibles provides a unique opportunity to tap into new markets and create a new niche within the collectibles industry.
2. Blind Box Model - Adopting a blind box distribution method increases excitement and incentivizes repeat purchases, creating a profitable opportunity to leverage scarcity and rarity in the collectibles market.
3. Licensing Partnerships - Forming licensing partnerships with major brands like Hasbro, Mattel, and Spin Master provides a new channel to reach consumers who are passionate about collecting, while also offering an opportunity to cross-promote and expand product lines.
Industry Implications
1. Collectibles - Creating and marketing miniature versions of popular collectibles provides a unique opportunity to tap into new markets and create a new niche within the collectibles industry.
2. Toy - Forming licensing partnerships with major toy brands like Hasbro, Mattel, and Spin Master provides a new channel to reach consumers who are passionate about collecting, while also offering an opportunity to cross-promote and expand product lines.
3. Retail - The blind box model can be applied to other industries beyond just the collectibles industry, such as in retail, creating a new way to incentivize and increase sales while leveraging scarcity and rarity to create excitement around products.
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