The MGA Miniverse Make It Mini Taco Bell Collection Comes Blind-Packaged
Michael Hemsworth — January 10, 2026 — Life-Stages
The MGA Miniverse Make It Mini Taco Bell collection has been announced as the perfect range of collectibles for fans of the QSR brand to try their hand at collecting. The range boasts a variety of collectibles that are inspired by items right from the Taco Bell menu and comes blind-packaged with a series of miniature faux ingredients alongside a recipe card for collectors to follow along. The actual capsule that the toy comes in packs as a display case for the final product to work well for collectors of all kinds.
CMO Josh Hackbarth spoke on the MGA Miniverse Make It Mini Taco Bell collection saying, "MGA's Miniverse line continues to push the boundaries of what toy collectibles can be. Partnering with Taco Bell to reimagine their signature items in miniature toy form brings cultural favorites to life in a fun, creative way. Now Taco Bell's passionate community of fans can collect and add a new, mini expression of the menu items they love most."
Image Credit: MGA Entertainment
CMO Josh Hackbarth spoke on the MGA Miniverse Make It Mini Taco Bell collection saying, "MGA's Miniverse line continues to push the boundaries of what toy collectibles can be. Partnering with Taco Bell to reimagine their signature items in miniature toy form brings cultural favorites to life in a fun, creative way. Now Taco Bell's passionate community of fans can collect and add a new, mini expression of the menu items they love most."
Image Credit: MGA Entertainment
Trend Themes
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Blind-packaged Collectibles — The rise of blind-packaged collectibles enhances the thrill of unboxing, fueling demand for mystery-driven consumer experiences.
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Miniature Brand Extensions — Miniaturizing brand items allows companies to create novel product forms that strengthen brand loyalty through unique consumer engagement.
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Culinary-themed Toys — Merging popular culinary themes with toy collectibles attracts food enthusiasts and collectors alike, offering a playful fusion of food and entertainment.
Industry Implications
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Toy Manufacturing — Toy manufacturers can explore new frontiers by collaborating with popular brands to produce themed collectible miniatures that tap into brand fandom.
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Quick-service Restaurants (QSR) — QSRs have the opportunity to expand their brand presence beyond food by venturing into merchandise and toys that capture the essence of their menu offerings.
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Collectibles Market — The collectibles market benefits from innovative collaborations that spice up traditional offerings with culturally resonant and nostalgia-driven products.
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