Cup-Integrated Matcha Frothers

HARIO Has Launched a Matcha Latte Frother in the U.S.

HARIO, the Japanese heatproof glass manufacturer known for its V60 Coffee Dripper, launched its 'HARIO Matcha Latte Frother' in the U.S. The all-in-one electric frother is engineered to eliminate matcha's persistent clumping. Its integrated design lets consumers whisk, froth and serve in the same heat-resistant glass vessel. Testing shows the best results when milk is poured first, matcha second and both are frothed together in one step.

Priced at $39, the frother is microwave- and boiling-water-safe and runs on two AA batteries, making it suitable for both home use and busy café environments. Beyond matcha, the device also functions as a milk foamer, giving baristas and home users added flexibility.

HARIO's frother shows how solving a specific technical frustration can make café-quality results achievable in any situation.

Image Credit: HARIO

All-in-one Beverage Tools
Integrated preparation and serving formats reduce cleanup and complexity while creating openings for compact devices that deliver café-style results in everyday spaces.
Clump-free Matcha Preparation
Technical solutions for texture consistency are reshaping premium tea rituals by making specialized drinks more reliable for both home users and commercial operators.
Portable Café Equipment
Battery-powered and heat-safe beverage appliances expand the potential for high-quality drink preparation in kitchens, offices, pop-ups and fast-paced hospitality settings.

Sectors Adopting This

Specialty Beverage
Matcha, tea and coffee brands can benefit from equipment-led differentiation as preparation tools become central to product experience and consumer loyalty.
Kitchen Appliances
Small-format devices with multifunctional uses signal growth potential for appliance makers focused on convenience, precision and space-saving design.
Foodservice Technology
Café operators gain value from streamlined tools that improve consistency, reduce training demands and support faster preparation of premium drinks.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 11%
Freshness 100%