The Kenco Matcha Latte mix is a new low-cost green tea product that responds to the popularity of matcha in a decidedly accessible way.
The latte mix comes in Vanilla and Strawberry flavor options, which come in packs with eight servings in each that can be enjoyed iced or hot. The product will be promoted through a social media camping starting in June to encourage shoppers to pick it up ahead of the summer months. The product is expected to be a hit amongst shoppers who are in search of a more affordable way to enjoy the flavor of matcha drinks without having to head to the cafe.
The Kenco Matcha Latte mix is arriving at Asda, Tesco and Sainsbury's in the UK for £2.99 per box.
Key Themes Behind This Trend
- Affordable Premiumization
- A low-cost positioning of traditionally premium ingredients like matcha creates space for mass-market brands to redefine perceived luxury through price-accessible formulations.
- Ready-to-mix Beverage Kits
- Shelf-stable, single-box serving mixes that produce cafe-style drinks at home enable manufacturers to bypass on-premise service models and capture at-home consumption occasions.
- Multi-serve Hot-and-cold Formats
- Products engineered to perform well both iced and hot broaden seasonal appeal and blur the boundaries between cold-chain and ambient beverage categories.
Where This Applies
- Retail Grocery
- Supermarkets can leverage own-label or exclusive-format beverage mixes to drive foot traffic and differentiate price-sensitive shoppers' options.
- Consumer Packaged Goods
- CPG companies have potential to expand flavor-led, value-focused SKU portfolios that capture premium taste trends without premium price points.
- Foodservice and Cafes
- Cafe operators and chains face pressure from at-home alternatives that could shift loyalty as consumers opt for convenient, comparable-tasting mixes rather than on-premise purchases.
