The Greggs iced matcha range has been announced by the brand in the UK as a series of drinks that respond to the popularity of matcha green tea in an icy way. The beverage range has three items to choose from including the Iced Matcha Latte, Vanilla Iced Matcha Latte and the Strawberry Iced Matcha Latte, which are each priced starting at £3.
The brand is launching the new matcha beverages with the Greggs Matcha & Move campaign that will see the bakery brand opening a Pilates studio in London for 30-minute classes on February 13 and 14, 2026.
A spokesperson spoke on the Greggs iced matcha range saying, "We’re on a mission to offer our customers more choice and quality than ever before, without the premium price tag. By introducing our trio of Iced Matcha drinks, we’re making a trending favourite accessible to everyone on the high street. Importantly, the range doesn’t just look the part but delivers on taste and quality too, we think our customers are going to love it so matcha.”
Why This Trend Is Growing
- Affordable Matcha Innovation
- The introduction of budget-friendly iced matcha beverages allows consumers to indulge in a trendy health drink without breaking the bank.
- Wellness-inspired Marketing Campaigns
- Greggs' complementary Pilates studio launch alongside the matcha drinks exemplifies a growing trend of combining product releases with wellness events.
- Fusion Beverage Flavors
- The combination of matcha with unique flavors like vanilla and strawberry taps into consumer desire for innovative and diverse taste experiences.
Industries Being Reshaped
- Beverage Industry
- The iced matcha range showcases the potential for growth in the iced beverage segment, driven by consumer interest in matcha and other specialty teas.
- Health and Wellness Industry
- Launching a Pilates studio highlights the potential for cross-industry partnerships between food brands and wellness services to enhance customer engagement.
- Retail Industry
- Offering premium taste experiences at accessible prices demonstrates an opportunity for high-street retailers to capitalize on trend-driven product offerings.
