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Top 100 Toy Trends in 2019

From Eco Craft Collectibles to Customizable Gender-Neutral Dolls

— January 25, 2020 — Life-Stages
The top 2019 toy trends explore themes like gender neutrality, DIY play centered on customization and skill-building, as well as tech-powered innovations that inspire even more creativity with augmented reality and voice controls.

Over the last year, kids have been introduced to tons of collectible toys that can be unboxed in fun ways to reveal playthings with unique forms, textures and scents—some of which even include edible components.

While kids have enjoyed playing with classic toys like the Doodle Bear, Lego minifigures and the challenging Rubik's Cube, these toys are being reinvented for a new generation with features that support app connectivity and personalization.

Trend Hunter's 2020 Trend Report shares more innovations for kids of all ages in the year ahead.
9.2
Score
Popularity
Activity
Freshness
100
Video Game-Themed Toy Sets
Video Game-Themed Toy Sets
The Hot Wheels Mario Kart Collection Includes Classic Characters
<
99
Dodgeball Card Games
Dodgeball Card Games
'Throw Throw Burrito' Involves Matching, Dodging & Tossing Soft Burritos
<
98
Youngster Sleep Training Clocks
Youngster Sleep Training Clocks
The VOBOT Smart Sleep Trainer Connects to Amazon Alexa
<
97
Educational Autonomous Vehicle Toys
Educational Autonomous Vehicle Toys
The 'Zumi' Self-Driving Car Kit Teaches the Essentials
<
96
Teddy Bear Gift Shops
Teddy Bear Gift Shops
The 'Build-A-Bear Giftshop' Offers Gifts for Kids, Galentines and Couples
<
95
Horror Film Board Games
Horror Film Board Games
IT Monopoly Features a Custom Game Board and Accessories
<
94
Wrestling Character Gloves
Wrestling Character Gloves
WWE Blitz Brawlers Take the Form of Character-Themed Battle Gloves
<
93
Edible Sand Toys
Edible Sand Toys
'Yummy Sand' Can Be Sculpted into Sand Castles or Chewed to Form Bubble Gum
<
92
App-Connected AR STEM Kits
App-Connected AR STEM Kits
The Shifu Plugo Link Connects with Four Games with Over 250 Levels
<
91
Family-Friendly Axe Throwing Toys
Family-Friendly Axe Throwing Toys
The Zing ZAX Makes Axe Throwing Safe for User of All Ages
<
90
Superhero-Themed Glove Toys
Superhero-Themed Glove Toys
Marvel Launched the Endgame Power Gauntlet Articulated Electronic Fist
<
89
President-Inspired Board Games
President-Inspired Board Games
The Trump Presidential Wall Game Requires Strategic Focus
<
88
Child-Specific Flight Care Packs
Child-Specific Flight Care Packs
The Kraft Flight Relief Pack is Filled with Items for Kids
<
87
Stackable Sand Castle Kits
Stackable Sand Castle Kits
Create A Castle's Split Mold System Helps to Easily Build a Sand Castle
<
86
Collectible Toy Holiday Calendars
Collectible Toy Holiday Calendars
The Funko Pocket Pop! Marvel Advent Calendar Has 24 Characters
<
85
80s Show-Inspired Board Games
80s Show-Inspired Board Games
The Monopoly Stranger Things Collector's Edition is Retro
<
84
Sci-Fi Barbie Dolls
Sci-Fi Barbie Dolls
Mattel & Disney Created a Range of Fashionable Star Wars Barbie Dolls
<
83
Customizable Coding Robot Kits
Customizable Coding Robot Kits
The Clementoni RoboMaker Pro Kit is for Makers 10 and Up
<
82
Wearable Dragon Toys
Wearable Dragon Toys
WowWee's Fingerlings Untamed Dragons Lose Their Glow as They are Tamed
<
81
Mess-Free Glitter Crafts
Mess-Free Glitter Crafts
Crayola's DIY-Inspired Art Activities Keep Messy Materials Contained
<
80
AR-Enhanced Board Games
AR-Enhanced Board Games
The Explorers by Unicorn Games Combines Traditional Gameplay and AR
<
79
Inclusive Beauty Dolls
Inclusive Beauty Dolls
Barbie's New Fashionistas Line Features a Wheelchair and Prosthetic Limbs
<
78
Child-Focused Therapy Dolls
Child-Focused Therapy Dolls
Yaara Nusboim's Designs Intend to Help Children with Emotional Traumas
<
77
Imaginative Naturalistic Vehicle Toys
Imaginative Naturalistic Vehicle Toys
The 'SWOODZ' Wooden Toy are Made from Durable Materials
<
76
Pocket-Sized Audio Games
Pocket-Sized Audio Games
The Hasbro Bop It! Micro Series Game Allows for Play Anywhere
<
75
Customizable Gender Neutral Dolls
Customizable Gender Neutral Dolls
Mattel's Creatable World Kits Allow for Hours of Customization
<
74
Stylish Ball Pit Design
Stylish Ball Pit Design
Catchu's Ball Pit Pays Attention to Contemporary Aesthetics
<
73
Slime-Producing Parody Toys
Slime-Producing Parody Toys
The Hangrees Fuse Pop Culture, Humor and Slime
<
72
Miniaturized AI Robot Toys
Miniaturized AI Robot Toys
The 'Little Sophia' from Hanson Robotics Packs Advanced Technology
<
71
Screen-Free Coding Robots
Screen-Free Coding Robots
The 'Mochi Robot' is LEGO-Compatible and for Children Aged Three and Up
<
70
Robotic Train Toys
Robotic Train Toys
At CES 2019, intelino is Introducing a Smart "Train with a Brain"
<
69
Preloaded Kids Wearables
Preloaded Kids Wearables
The Kurio Watch Glow Comes with Over 20 Apps and Games
<
68
Perspective-Based Card Games
Perspective-Based Card Games
Authentic Agility Launches a Superb Card Game for Game Night
<
67
Precision-Machined Magnetic Desk Toys
Precision-Machined Magnetic Desk Toys
The 'Bobbler' Provide Idle Hands a Way to Fidget During Work
<
66
Glitzy Plush Pets
Glitzy Plush Pets
The Shimmer Stars by KD Kids! Take Inspiration from Celebrity Pets
<
65
Gender Neutral Play Kitchens
Gender Neutral Play Kitchens
Ferm Living Designs a Slick, Minimal & Stylish Play Kitchen for Kids
<
64
Social Media-Inspired Fashion Dolls
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
<
63
Faux Pimple Popping Toys
Faux Pimple Popping Toys
Urban Outfitters Launched a 'Pop It Pal' Toy That Mimics Pimple Popping
<
62
Portable Vintage-Style Game Consoles
Portable Vintage-Style Game Consoles
The Playdate Console by Panic Has an Unusual Feature
<
61
Cultural Celebration Dolls
Cultural Celebration Dolls
Mattel's Day of the Dead Barbie Celebrates the Mexican Holiday
<
60
Personalized Search-and-Find Adventures
Personalized Search-and-Find Adventures
Wonderbly Publishes a Book, Illustrated by Marija Tiurina
<
59
Introductory Coding Robot Toys
Introductory Coding Robot Toys
The 'Winky' Educational Robot is for Children Aged Five to 12
<
58
Massive Retro LEGO Sculptures
Massive Retro LEGO Sculptures
A LEGO Version of the Volskwagen Type 2 Kombi is Displayed at f.re.e
<
57
Experiential Toy Shops
Experiential Toy Shops
The New Toys"R"Us Store is Filled with Opportunities for Play
<
56
Cubic Multifunctional Game Consoles
Cubic Multifunctional Game Consoles
The 'Joyscube' Interactive Gaming System is VR-Compatible
<
55
Subscription-Based Educational Baby Toys
Subscription-Based Educational Baby Toys
The Loivevery is Arranged by Child Development Experts
<
54
Digital Doodling Toys
Digital Doodling Toys
The Revived Doodle Bear Introduces an App Experience for a New Generation
<
53
Interactive Robotic Puzzle Toys
Interactive Robotic Puzzle Toys
The 'ActivePuzzle' Transforms Puzzle Pieces into Robots
<
52
Collaborative Fashion Dolls
Collaborative Fashion Dolls
The KITH Women x Barbie Dolls Celebrate the Toy's 60th Anniversary
<
51
DIY-Style Light-Up Circuit Art
DIY-Style Light-Up Circuit Art
This DIY Kit by Klutz Seamlessly Promotes STEM and STEAM Learning
<
50
Rescue Owl Toys
Rescue Owl Toys
'Owleez' is an Interactive Pet That Can Be Cared for and Taught to Fly
<
49
Naturalistic Outdoor Chess Sets
Naturalistic Outdoor Chess Sets
The 'Luft' Chess Set is Customized with Found Pebbles
<
48
Sitcom Building Block Sets
Sitcom Building Block Sets
The Seinfeld LEGO Set Celebrates the Show's 30th Anniversary
<
47
Surprise-Inside Slime Toys
Surprise-Inside Slime Toys
'Treasure X Aliens' Combines Slime with an Unboxing Experience
<
46
Connected Laser Tag Toys
Connected Laser Tag Toys
The Takara Tomy X-Tag Light Gun Works with Your Smartphone
<
45
Deceptively Simple Puzzles
Deceptively Simple Puzzles
The Four-Piece T-PUZZLE is Unassuming Yet Challenging
<
44
App-Connected Puzzle Cubes
App-Connected Puzzle Cubes
The Xiaomi Giiker Smart Cube i3S Lets Users Partake in Challenges
<
43
Candy-Like Slime Toys
Candy-Like Slime Toys
ZURU's 'Cotton Candy Cuties' are Stretchy, Fluffy and Scented
<
42
Developmental Kids Toy Subscriptions
Developmental Kids Toy Subscriptions
The Monti Kids Subscription Embraces the Montessori Program
<
41
Interactive Wearable Toys
Interactive Wearable Toys
Pixie Belles' Interchangeable Tails Double as Bracelets and Scrunchies
<
40
Stationary Robot Companions
Stationary Robot Companions
The Pet-Like KiKi by Zoetic AI Will Be Shown at CES 2019
<
39
Goo-Filled Collectible Toys
Goo-Filled Collectible Toys
Goo Goo Galaxy's 'Goo Drops' are Tactile Alien Baby Toys
<
38
Customizable Wooden LEGOs
Customizable Wooden LEGOs
LEGO's Collectible Wooden Minifigure Inspires Creativity
<
37
Three-in-One Rocking Toys
Three-in-One Rocking Toys
The Adaptive Luma Rock & Roller Grows with a Toddler
<
36
DIY-Style Holiday Workshops
DIY-Style Holiday Workshops
Build-A-Bear's Toy Workshop Strategy is Rolled Out in Multiple Cities
<
35
Wooden AR Desktop Toys
Wooden AR Desktop Toys
The 'Deskfruit' Augmented Reality Object Brings Digital Fun to Your Day
<
34
Subscription-Based STEM Toys
Subscription-Based STEM Toys
Amazon's New STEM Club Toys Teach Kids Valuable Skills
<
33
Immersive LEGO  Retail Experiences
Immersive LEGO Retail Experiences
The New LEGO Store in Sydney Boasts Inspiration & Immersion
<
32
420 Puzzle Toys
420 Puzzle Toys
High Concepts' The High Ball is an Electronic Game "for the Seriously Baked"
<
31
Multipurpose Childhood Balance Boards
Multipurpose Childhood Balance Boards
The Kinderfeets Wooden Balance Board Serves a Number of Uses
<
30
Online Toy-Testing Hubs
Online Toy-Testing Hubs
KidHQ's Interactive Video Experiences Reinvent Holiday Shopping
<
29
Voice-Activated Disney Toys
Voice-Activated Disney Toys
Disney Pixar’s Toy Story 4 Range from ThinkWay is Responsive
<
28
Teen Drama Board Games
Teen Drama Board Games
The Monopoly Riverdale Board Game Has Collectible Tokens and More
<
27
Color-Matching Pom-Pom Toys
Color-Matching Pom-Pom Toys
Pomsies Lumies Magically Match the Colors They are Placed On
<
26
Typography-Inspired Board Games
Typography-Inspired Board Games
The Updated Galapagos Game by Felix Salut is Design-Friendly
<
25
Robotic Coding Board Games
Robotic Coding Board Games
The 'Mojobot' Coding Robot Board Game Offers an Interactive Experience
<
24
Motor Skill-Improving Puzzles
Motor Skill-Improving Puzzles
The Satyendra Pakhalé Puzzle Carpet is for Children Aged Two to Six
<
23
Mechanical Keyboard Fidget Toys
Mechanical Keyboard Fidget Toys
'CLICKEYbits' Let Users Try Out Different Keyboard Switches
<
22
Interchangeable Magnetic Wooden Toys
Interchangeable Magnetic Wooden Toys
The ESNAF Wooden Toys are Left Naturally Unfinished
<
21
Timber DIY Assembly Drones
Timber DIY Assembly Drones
The 'Aerowood' Wooden Drone Can be Assembled without Nails or Glue
<
20
Digital Fidget Gadgets
Digital Fidget Gadgets
FidgeX is Microprocessor-Based and Shares Interactive Activities
<
19
Plush Stress-Relieving Toys
Plush Stress-Relieving Toys
Belly-Rub Pups by Awarenics Help People of All Ages Manage Stress
<
18
Imaginative Cardboard Kits
Imaginative Cardboard Kits
My Little World Helps Kids Create Airports, Villages, Landmarks & More
<
17
Burrito-Inspired Plush Animals
Burrito-Inspired Plush Animals
Cutetitos Babitos Arrive Rolled Up with Gender Reveal Diapers
<
16
Oversized Inflatable Toys
Oversized Inflatable Toys
The WWE AirNormous Toys Recreate Props Used by Wrestling Superstars
<
15
Gooey Action Figure Toys
Gooey Action Figure Toys
'Heroes of Goo Jit Zu' Combines Action Figures and Compound Play
<
14
Mature Designer Fidget Toys
Mature Designer Fidget Toys
The AltDynamic 'Moment Spinner' Enables Stylish Play Anywhere
<
13
Sweet-Smelling Hair Dolls
Sweet-Smelling Hair Dolls
Spin Master's Collectible Candylocks Dolls Have Cotton Candy-Like Hair
<
12
Collectible Foodie Toys
Collectible Foodie Toys
Foodie Roos are Plush Scented Toys That Look and Feel Like Food
<
11
Inspiring Inventor Toys
Inspiring Inventor Toys
Hape's Junior Inventor Toys Encourage Kids to Make Experiments & Errors
<
10
Cartoon Meme Collectibles
Cartoon Meme Collectibles
The 'Masterpiece Memes' SpongeBob Toys Take Cues from Viral Content
<
9
Playful Pop Culture-Referencing Ads
Playful Pop Culture-Referencing Ads
This LEGO Ad Responds to Netflix's Tidying Up with Marie Kondo
<
8
Fibonacci Sequence-Inspired Toys
Fibonacci Sequence-Inspired Toys
The Kinetrika 'SQUARE WAVE' Alleviates Stress Through Play
<
7
Stress-Relieving Carry Coins
Stress-Relieving Carry Coins
'The Tide' Worry Coin Has Two Motion Functions to Alleviate Anxiety
<
6
Creativity-Fostering Design Toys
Creativity-Fostering Design Toys
Alessandra Fumagalli Romario's Imaginary Language Encourages Kids
<
5
Eco Craft Collectibles
Eco Craft Collectibles
The 3D 'Eugy' Toys are Made from 100% Recyclable Materials & Rice-Based Ink
<
4
Surprise-Inside Shopping Collectibles
Surprise-Inside Shopping Collectibles
ZURU's '5 Surprise Mini Brands' Features Tiny CPG Items
<
3
Professional Executive Desk Toys
Professional Executive Desk Toys
The 'MINUS GRAVITY' is a Stylish Way to Play at Your Desk
<
2
Kid-Focused Experiential Retail
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
<
1
Fidget-Friendly Remote Controls
Fidget-Friendly Remote Controls
The 'KOJIB' Controller Lets Users Play as They Channel Surf
<