Entertainment is a huge part for the successful retail experience for kids and Camp — a toy store in New York, is a testimony of how crucial it is for businesses to boost activities that are "fun and Instagrammable."
Camp is deemed to engage in a retail approach that is "wholly different from that of the now-defunct Toys R Us." The company boasts a total of 10,000 square feet that accommodates a variety of engaging opportunities — from toy displays and educational workshops to interactive areas and branded in-store activations. One of Camp's stronger projects involves collaborating with other brands. For example, the retail experience for kids is embellished through the incorporation of a "secret moving wall" that conceals a customizable area. Running until March 15th, the space is occupied by MasterCard who sponsored a summer-camp experience for the children. In addition, holders of MasterCard had the ability to enjoy free gift wrapping and a toy surprise. This customizable area is said to change every eight to 12 weeks.