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Top 100 Branding Trends in 2019

From Football-Inspired Streetwear to Fast Food-Themed Clothing

— January 25, 2020 — Marketing
A number of different 2019 branding trends were witnessed that helped companies align their products with consumer interests. New branding strategies are emerging and many organizations are leveraging authenticity in branding. One of the notable 2019 branding trends comes from Nike's collaboration with Heron Preston. The two organizations worked together to produce football-inspired streetwear for Super Bowl LIII. The clothing increased Nike's visibility among football fans during the biggest annual event in the sport.

Another new branding strategy comes from Johnson Banks, where the company designed packaging for plant-based food products. The company worked to create packaging that would not be perceived as 'preachy.' This was accomplished by using capital letters and monochromatic colors. Overall the branding is simple, but it would not be seen as 'preachy,' which could entice consumers who have not been exposed to plant-based meat products.

Lastly, KFC collaborated with Carnival to create fast food-themed clothing. The line is titled 'Finger Likin' Good,' and it connects with consumers in an authentic and humorous way.

For more branding trends in the upcoming year, check out Trend Hunter's 2020 Trend Report
7.3
Score
Popularity
Activity
Freshness
100
Vibrant Sandwich Shop Branding
Vibrant Sandwich Shop Branding
Torta Bendita Receives an Identity Revamp from Firmalt Agency
<
99
Branded Social Media Participation
Branded Social Media Participation
Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia
<
98
Ingredient-Focused Drink Packaging
Ingredient-Focused Drink Packaging
The New Savsé Branding and Packaging Features Fresh Imagery
<
97
Incredibly Creative School Identities
Incredibly Creative School Identities
Nido is a Slick Arts & Crafts School in Buenos Aires
<
96
Slick Sophisticated Packaging Designs
Slick Sophisticated Packaging Designs
Twiggie & Rose Specialize in High Performance Skincare Lines
<
95
Alcohol-Free Sparkling Beverages
Alcohol-Free Sparkling Beverages
The Bar Nøne Non-Alcoholic Drinks Have a Well-Balanced Flavor
<
94
Tech-Forward Vintage Tops
Tech-Forward Vintage Tops
Unified Goods & Goodhood Collaborate on Chic 80s-inspired Clothing
<
93
Superfood-Infused Protein Supplements
Superfood-Infused Protein Supplements
The Amazing Protein Glow Supplement is Plant-Based
<
92
Branded Zero Likes Campaigns
Branded Zero Likes Campaigns
Kahlúa's 'Zero Likes Given' Campaign is an Exhibit of Unliked Posts
<
91
Flowery Fashion Branding Initiatives
Flowery Fashion Branding Initiatives
The Diesel Brand Gains a Soft and Delicate Identity Aesthetic
<
90
Accessible Plant-Based Food Packaging
Accessible Plant-Based Food Packaging
Johnson Banks Designs a Contemporary Aesthetic for 'This'
<
89
Artisan-Inspired Ice Cream Cones
Artisan-Inspired Ice Cream Cones
The 'CookECones' and 'PretzLcones' are Indulgent
<
88
Community-Centric Meaningful Fashion Lines
Community-Centric Meaningful Fashion Lines
TAP TO EDIT's New Line Promotes the Sharing of Secrets
<
87
Luxury Auto-Branded Sportswear
Luxury Auto-Branded Sportswear
The Latest PUMA Collab Boasts a Partnership with Porsche Design
<
86
Ultra-Chic Boot Collaborations
Ultra-Chic Boot Collaborations
The Tommy Hilfiger x KITH x Timberland Drop is Highly-Anticipated
<
85
Football-Inspired Streetwear Lines
Football-Inspired Streetwear Lines
Heron Preston x Nike Collaboration Launches for Super Bowl LIII
<
84
Artist-Created Cognac Bottles
Artist-Created Cognac Bottles
The Hennessy V.S Limited Edition by Felipe Pantone Label is Illusory
<
83
Sustainable Brand Packaging Overhauls
Sustainable Brand Packaging Overhauls
PepsiCo Has Announced New Eco Water Packaging
<
82
Intricate Auto-Inspired Lamps
Intricate Auto-Inspired Lamps
Bernhard Dessecker's Design for Moooi is Incredibly Striking
<
81
Creativity-Centric Hotel Rebrand Projects
Creativity-Centric Hotel Rebrand Projects
Qbic Boasts an Art-Forward Identity Through Ragged Edge
<
80
Digestive Health Yogurt Drinks
Digestive Health Yogurt Drinks
The New Activia Probiotic Dailies are Enhanced with Fiber
<
79
Apothecary-Inspired Beauty Products
Apothecary-Inspired Beauty Products
.eluo.'s Beauty Branding Identity is Elegant & Accessible
<
78
Contemporary Cuban Fashion Lines
Contemporary Cuban Fashion Lines
Daily Paper and Havana Celebrate Cultural Traditions with Style
<
77
Ballet Brand-Launched Activewear
Ballet Brand-Launched Activewear
ZISE by BLOCH is Chic, Dance-inspired and Highly Comfortable
<
76
Affordable Ice Tea-Inspired Sneakers
Affordable Ice Tea-Inspired Sneakers
adidas and AriZona sell their shoe collaboration for $0.99
<
75
Intimacy-Inspired Trophies
Intimacy-Inspired Trophies
The Trophies for the Pornhub Awards 2019 is Created by Peter Saville
<
74
Digitally Savvy See-Through Logos
Digitally Savvy See-Through Logos
The New IKEA Logo is a Way for the Brand to Connect with People
<
73
Space-Extending Festival Posters
Space-Extending Festival Posters
This is Pacifica Creates Fiberglass Posters for a Surf Festival
<
72
Clean French Cosmetics
Clean French Cosmetics
Typology is a Millennial Beauty Brand with Simple, Sustainable Products
<
71
Luxe Monochromatic Soft Luggage
Luxe Monochromatic Soft Luggage
The Louis Vuitton Luggage Collection is Overseen by Marc Newton
<
70
Cheese-Dispensing Interactive Billboards
Cheese-Dispensing Interactive Billboards
Taco Bell Canada Has an Unconventional Promotional Tactic
<
69
Child-Focused Playful Packaging
Child-Focused Playful Packaging
Adamo's Brand Identity is Communicated Through Its Packages
<
68
Coffee Brand Storytelling Campaigns
Coffee Brand Storytelling Campaigns
Starbucks Unveiled Its Brand Design Evolution for the Public
<
67
Demystifying Wine Bottles
Demystifying Wine Bottles
'Obvious Wines' Uses Succinct Labeling to Help Consumers Understand Wine
<
66
Design-Friendly Stigma-Defying Campaigns
Design-Friendly Stigma-Defying Campaigns
Approved, Not Approved Supports Sexual Wellness Products
<
65
Bi-Yearly Fashion Brand Publications
Bi-Yearly Fashion Brand Publications
visvim Boasts a Limited Edition Arts and Crafts Magazine
<
64
Anniversary-Commemorating Fashion House Exhibits
Anniversary-Commemorating Fashion House Exhibits
The Louis Vuitton Exhibit Spans 160 Years
<
63
Stunningly Colorful Pre-Roll Packaging
Stunningly Colorful Pre-Roll Packaging
Island Premiums are Made with Custom Biodegradable Filters
<
62
Artistic Chocolate Brand Identities
Artistic Chocolate Brand Identities
Freytag Anderson Creates a Whimsical Identity for COCO
<
61
Modernized Vintage Beer Ads
Modernized Vintage Beer Ads
Budweiser's International Women's Day Campaign Re-Imagines its Ads
<
60
Neon Green Fashion Pop-Ups
Neon Green Fashion Pop-Ups
The Louis Vuitton Pop-Up in New York City is Attention-Grabbing
<
59
Shoe Box-Inspired Art Exhibitions
Shoe Box-Inspired Art Exhibitions
Nike Shoe Boxes are a Centric Component to Gyu Han Lee's Exhibit
<
58
Design-Forward Cannabis Retailers
Design-Forward Cannabis Retailers
The Hunny Pot in Toronto is Upscale, Slick and Approachable
<
57
Anti-Racist Costume Campaigns
Anti-Racist Costume Campaigns
The #NotaCostume Campaign Asks People to Dress Respectfully
<
56
Pleasure-Centric Empowering Campaigns
Pleasure-Centric Empowering Campaigns
Cult Beauty Highlights Feminine Health with #VULVATION
<
55
Kid-Centric Experiential Pop-Ups
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
<
54
Toddler-Headed Hair Campaigns
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
<
53
Space Mission-Celebrating Desserts
Space Mission-Celebrating Desserts
The Zero Gravity Blizzard Marks the Anniversary of Apollo 11
<
52
Pop-Up Artist Collaborations
Pop-Up Artist Collaborations
Nike Commissions Greg Mike for Its Art of SNKRS Series in Atlanta
<
51
UEFA Europa League Final with Amstel
UEFA Europa League Final with Amstel
Amstel Renews Its Association with UEFA Europa League
<
50
Colorful Snack Bar Packaging
Colorful Snack Bar Packaging
B&B Studio Outfits Snack Brand Pop with a Playfully Modern Aesthetic
<
49
Zero Waste Grocery Stores
Zero Waste Grocery Stores
Vancouver-Based Nada Grocery Sells Food Without Packaging
<
48
Modernized Gum Packaging
Modernized Gum Packaging
B&B Studio Playfully Revamps the Aesthetic of Peppersmith
<
47
Mystery Surprise Chocolate Treats
Mystery Surprise Chocolate Treats
The Cadbury Dairy Milk Freddo Treasures Treat Hides a Toy Within
<
46
High School-Themed Footwear Events
High School-Themed Footwear Events
This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era
<
45
Upcycled Vintage Chair Covers
Upcycled Vintage Chair Covers
Dr. Romanelli & Modernica's Collab Uses Champion-Branded Clothing
<
44
AR-Powered Story Labels
AR-Powered Story Labels
Jack Daniel's Creates an Augmented Reality Story Book
<
43
Boyhood-Inspired Fashion Campaigns
Boyhood-Inspired Fashion Campaigns
The New Louis Vuitton Campaign Pushes the Boundaries of Fashion
<
42
Hyper-Focused Soda Ads
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
<
41
Humorous Ocean Clean-Up Campaigns
Humorous Ocean Clean-Up Campaigns
Pornhub Launches the 'Dirtiest Porn Ever' to Raise Money
<
40
Psychedelia-Inspired Clothing Pop-Ups
Psychedelia-Inspired Clothing Pop-Ups
Dries Van Noten Celebrates Its SS19 with Verner Panton's Art
<
39
Fast Food-Inspired Beehives
Fast Food-Inspired Beehives
McDonald's Sweden Creates the World's Smallest McDonald's
<
38
Pharmaceuticals-Influenced Streetwear
Pharmaceuticals-Influenced Streetwear
MYGE's Graphic-Heavy Design are Sure to Make a Statement
<
37
Whimsical Dessert Packaging Designs
Whimsical Dessert Packaging Designs
Hans & Gretel's Playful Packaging Draws from Fairy Tales
<
36
Animation-Inspired Sneaker Designs
Animation-Inspired Sneaker Designs
The New Nike Air Max 1 Silhouette is Influenced by Missing Link
<
35
Spray Paint-Style Fashion Collaborations
Spray Paint-Style Fashion Collaborations
The Levi's x Gorillaz Line Boasts Room for Customization
<
34
Ultra-Colorful Cheerful Sneaker Collections
Ultra-Colorful Cheerful Sneaker Collections
The Have a Nike Day Drop Has a Rainbow-Esque Aesthetic
<
33
Company Sustainability Commitments
Company Sustainability Commitments
McCormick Plans to Have 100% Recyclable Packaging by 2025
<
32
Logo-Centric Custom Fashion
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
<
31
Arty Fast Food Campaigns
Arty Fast Food Campaigns
McDonald's Sweden Turns to High Art to Promote Its Big McBacon
<
30
Mysterious Logo-Dependent Campaigns
Mysterious Logo-Dependent Campaigns
American Red Cross' 'Missing Type' Revamps the Logos of Brands
<
29
Playful Pop Culture-Referencing Ads
Playful Pop Culture-Referencing Ads
This LEGO Ad Responds to Netflix's Tidying Up with Marie Kondo
<
28
Branded Donut Sneakers
Branded Donut Sneakers
Dunkin' and Saucony Join Forces Once More for a Dessert-Inspired Design
<
27
Tasteful Body-Celebrating Ads
Tasteful Body-Celebrating Ads
This KKW BEAUTY Campaign Highlights Belly Rolls & Stretch Marks
<
26
Millennial-Centric Leisure Couches
Millennial-Centric Leisure Couches
Burrow is at the Intersection of Style, Comfort & Affordability
<
25
Holiday-Ready Pop-Up Retail Spaces
Holiday-Ready Pop-Up Retail Spaces
SHOWFIELDS Endures a Design Overhaul & Reopens September 20th
<
24
Playful Robustly Colored Fashion
Playful Robustly Colored Fashion
The Hayley Elsaesser x Twik Collection Embraces a Candy Colorway
<
23
Luxuriously Marbled Retail Interiors
Luxuriously Marbled Retail Interiors
Celine Stores are Getting an Overall Makeover by Hedi Slimane
<
22
Fast Food-Themed Clothing Capsules
Fast Food-Themed Clothing Capsules
The Second KFC Fashion Line is in Collaboration with Carnival
<
21
Socially Inspiring Grooming Campaigns
Socially Inspiring Grooming Campaigns
Gillette's Campaign Film Speaks to Its Young Male Audience
<
20
Fashionable Co-Branded Cafe Pop-Ups
Fashionable Co-Branded Cafe Pop-Ups
KITH and Versace Take Over New York City's Cha Cha Matcha
<
19
Calmly Immersive Sound Experiences
Calmly Immersive Sound Experiences
Sonos and Google Bring Consumers a Multi-Room Experience
<
18
Social Media Brand Engagements
Social Media Brand Engagements
McDonald's is Taking a Stab at Balenciaga's Slip-On Shoes
<
17
Streetwear-Inspired Rustic Cafes
Streetwear-Inspired Rustic Cafes
Sawada Coffee NYC Mixes Coffee Culture & Contemporary Streetwear
<
16
Arty Climate Change Posters
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
<
15
Artistic Health Pop-Ups
Artistic Health Pop-Ups
Special K's Escape the Nonsense Breaks Myths & Promotes Healthy Nutrition
<
14
Disrupting Shipping Aesthetics
Disrupting Shipping Aesthetics
Infamuse Taps Anagrama Studio to Design a Strong Visual Identity
<
13
Reimagined Bauhaus Logo Designs
Reimagined Bauhaus Logo Designs
99designs Creates Modern Art Movement-Inspired Logo Iterations
<
12
Humorous Social Media-Referencing Campaigns
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
<
11
Youthful Lifestyle Teas
Youthful Lifestyle Teas
OFFBLAK Targets Millennials and Gen Z with Its Modern Tea Brand
<
10
Social Media-Savvy Tree-Planting Campaigns
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
<
9
Strikingly Vibrant Diversity Ads
Strikingly Vibrant Diversity Ads
McDonald's Fries-Inspired Campaign is Stunningly Design-Friendly
<
8
Creative Award Show Posters
Creative Award Show Posters
Shutterstock's Designer Produce Pop Art-Inspired Oscar Posters
<
7
Swapped Logo Aesthetics
Swapped Logo Aesthetics
As a Bizarre Marketing Stunt, CDA Swaps the Logos of Big-Name Brands
<
6
Meme-Inspired Music Ads
Meme-Inspired Music Ads
Spotify Ads Tap Internet Culture to Spark Enjoyment Among Users
<
5
Pink Indie Cosmetic Brands
Pink Indie Cosmetic Brands
Easy Peasy Boasts Playful Products That are Targeted to Gen Z Audiences
<
4
Arty Recreated Photo Campaigns
Arty Recreated Photo Campaigns
Balmain Channels Janet Jackson Through Cara Delevingne
<
3
Productive Hybrid Retail Concepts
Productive Hybrid Retail Concepts
The We Company Launches a Shop, Cafe and a Work Space
<
2
Kid-Focused Experiential Retail
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
<
1
Cheeky Marketing Strategies
Cheeky Marketing Strategies
The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design
<