A number of different 2019 branding trends were witnessed that helped companies align their products with consumer interests. New branding strategies are emerging and many organizations are leveraging authenticity in branding. One of the notable 2019 branding trends comes from Nike's collaboration with Heron Preston. The two organizations worked together to produce football-inspired streetwear for Super Bowl LIII. The clothing increased Nike's visibility among football fans during the biggest annual event in the sport.
Another new branding strategy comes from Johnson Banks, where the company designed packaging for plant-based food products. The company worked to create packaging that would not be perceived as 'preachy.' This was accomplished by using capital letters and monochromatic colors. Overall the branding is simple, but it would not be seen as 'preachy,' which could entice consumers who have not been exposed to plant-based meat products.
Lastly, KFC collaborated with Carnival to create fast food-themed clothing. The line is titled 'Finger Likin' Good,' and it connects with consumers in an authentic and humorous way.
For more branding trends in the upcoming year, check out Trend Hunter's 2020 Trend Report
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
